UK & Ireland SAP User Group (UKISUG)

Delivering insights to the SAP community through the SUGTalks podcast

Spark produces the bi-weekly SUGTalks podcast for UKISUG, which aims to educate its membership and engage the broader SAP community in the UK and Ireland. Each episode covers key topics that affect SAP users. Spark works with the UKISUG team to secure guests from across the SAP ecosystem and promote episodes via UKISUG’s social media channels.

Objective

Create an industry-leading podcast and position the UK & Ireland SAP User Group (UKISUG) as an important educational resource for the SAP community.

Story

UKISUG is an independent not-for-profit organisation with more than 6,500 individual members from nearly 700 organisations. Its membership comprises CEOs to data analysts, FTSE 100 companies to self-employed consultants. UKISUG’s purpose is to create a vibrant SAP community, providing its members with valuable content and resources to help them maximise their SAP investments.

To increase engagement with the UKISUG community, Spark produces the bi-weekly SUGTalks podcast. Each episode focuses on a range of SAP and IT-related topics such as AI, cloud, data, analytics, S/4HANA, SAP BTP, change management and skills. In addition, there are episodes focusing on mental health and wellbeing, and regular interviews with senior IT and business leaders from the likes of Heineken, Britvic, Warburtons and Boots. Spark works with the UKISUG team to secure guests from across the SAP ecosystem, while also planning, recording and editing and promoting each episode.

Results

Spark has produced and published more than 100 SUGTalks episodes. The podcast has received over 10,000 downloads across podcast providers and thousands of views on UKISUG’s YouTube channel. According to FeedSpot, SUGTalks is one of the 60 ‘Best European Technology Podcasts’ and is the leading SAP-related podcast.

  • Produced, edited and published 100+ SUGTalks episodes
  • Podcast has received 10,000+ downloads
  • One of the 60 Best European Technology Podcasts (FeedSpot)