Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 08/01/2024
Our first Coverage Cup post of the year sees us wrapping up some excellent coverage secured at the end of 2024. First off, our Quadient parcel theft campaign continues to gather momentum. The Daily Mail, The Guardian and The Telegraph all used our Police FOI data in stories warning of the number of Christmas deliveries stolen from doorsteps at this time of year.
The national stories continued with Ivalua coverage in Bloomberg. The team hijacked a breaking story about US and UK trade negotiations off the back of Donald Trump’s election. Meanwhile, comments from Qodea appeared in an article on digital twins, published in Raconteur’s Future of Supply Chain report.
Our clients’ predictions for business and tech in 2025 continued to drive coverage throughout the festive period. Infinigate’s comments on the MSSP space were covered by Microscope, with the NetDocuments team securing a hit in Beta News with thoughts on ethical AI adoption. Elsewhere, Sagacity’s insights on segmentation and customer loyalty were covered by Insurance Edge and A1 Retail, and Onnec’s prediction that the growth of AI will reshape data centre demand appeared in Data Centre News UK.
We also successfully pitched HP Wolf Security’s Securing the Device Lifecycle research, which revealed major gaps in endpoint hardware security processes. Coverage appeared in a plethora of IT and security titles, including Infosecurity Magazine, Beta News, TechRadar Pro and SC Magazine.
The SAP User Group team made waves around its annual CONNECT event in Birmingham. Computer Weekly published an article and a podcast episode on long-term SAP Rise strategy, while diginomica wrote two stories off the back of interviews conducted at the event.
Over on life sciences, European Pharmaceutical Review published predictions from The Pistoia Alliance on safely adopting AI for R&D, and the importance of prioritising data integrity. The Phesi team secured two fantastic pieces in US life science titles Drug Discovery and Development and Health IT Answers with thoughts on how AI-powered digital twin technology is set to transform clinical trials in 2025.
Check out the links on the right to read more about the latest coverage.