Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 07/05/2025
With summer on the way, Spark’s Coverage Cup is also heating up! Kicking off strongly, the Sagacity team secured national coverage in This is Money, The Daily Mail’s sister publication. They responded swiftly to breaking news of Ageas acquiring Esure, warning that data integration would present a major challenge. Meanwhile, comment from Bentley Systems appeared in a New Civil Engineer article about government infrastructure investments announced in the Spring Statement.
The Harness team hijacked breaking news on Europcar’s data breach, securing coverage in IT Pro and Tech HQ with a call to prioritise cybersecurity. The Qodea team secured coverage in Help Net Security, highlighting the opportunistic nature of cyber attackers – likened to car thieves testing door handles – in a piece analysing IDC’s Worldwide Security Spending Guide.
Elsewhere, we’ve been successfully pitching research and client news. First up, following the launch of its whitepaper on how ‘sponge cities’ could reduce flooding risk, Bentley Systems secured coverage in Water Briefing. WalkMe’s research on Stress Awareness Month, and the negative impact workplace IT can have, drove great hits in HR Magazine and Personnel Today.
We’ve also been securing some interesting thought leadership placements – including feature comment from Ivalua on sustainable procurement for a piece in CPO Strategy, and insight from Sagacity outlining how AI can play a key role in detecting fraud for a feature in InsurancePOST. Meanwhile we secured coverage with Finance Derivative for a Cloudera bylined article discussing the deployment of AI in financial services, and Accounting Insight News published Quadient’s piece exploring how technology can address the accounting talent crisis.
On the life sciences side, our new article in Nutraceutical Business Review made a splash for PacBio, delving into the link between the microbiome and human health. Rounding off this edition of the Coverage Cup, the Elsevier team secured another piece of coverage for new GenAI tool ScienceDirect AI, this time with a fantastic in-depth interview piece in R&D World.
Explore the latest coverage by checking out the links to the right!