Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 19/07/2024
Starting this Coverage Cup round-up with a bang, SaaScada appeared in FT Specialist’s Banking Risk & Regulation newsletter after pitching a new Core Banking Modernisation report that found cultural challenges are holding banks back. The Dynatrace team also landed national coverage after being quick on the draw with a news hijack after HSBC’s banking app and website went down in The Express. The article included quotes from Dynatrace on the challenges of preventing outages.
Research has been a big coverage driver in recent weeks. The team secured some great hits off the back of Ivalua’s invoice fraud research across the IT, procurement and accounting press, with pieces in Tech Radar Pro, Procurement Magazine, and Accountancy Daily. Our Daisy team were also busy pitching research, with findings from the company’s State of Networking in 2024 report written up by a host of titles including Computer Weekly, SC Magazine and Microscope. And a Harness media alert warning that the rapid growth of AI-generated code could triple developer toil was covered by Beta News, Digit.FYI, IT Brief and Software Testing News.
Meanwhile, we‘ve been busy arranging interviews. Dynatrace spoke to Microscope about its expanding channel partnerships and followed that with a joint briefing alongside its partner Eviden to discuss how their partnership is driving value in the channel with CRN. We had a podcast interview published as well, with Cloudera’s EMEA Field CTO featured on Silicon’s ‘In Focus’ podcast to discuss research exploring the impact of AI on data strategies. Additionally, Cloudera’s VP of Cloud appeared in a video interview with Disruptive LIVE, exploring hybrid cloud strategies and modern data architectures.
Last but not least, there has been a flurry of byline article coverage. The Daisy team landed an opinion piece in Business Reporter on business resilience in manufacturing. We also had a couple of thought leadership pieces published across the finance press. Finextra published a Quadient byline on AI in finance, and a Hexaware byline on the digital family banking experience was covered by Always Finance.
Check out the links on the right to read more about the latest coverage.