Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are the recent highlights:

Coverage Cup 11/04/2024

We’re kicking off this roundup with not just one, but two Letters to the Editor in The Financial Times. In the first, SaaScada responded to new data on debanking, emphasising the need for banks to improve support for smaller businesses. And in the second, Venafi offered opinion on Microsoft’s recent AI deal, highlighting the pivotal role of open source in shaping the future of AI.

The national coverage didn’t stop there. The Dynatrace team secured a piece in City A.M. after hijacking news of the EU AI Act with comment on why the UK is ahead of its EU counterparts on AI development. Our Pistoia Alliance team also hijacked the AI Act’s publication, with discussion of the implications for the life sciences sector, securing coverage in POLITICO and POLITICO PRO.

Hot on their heels was the Quadient team with more national coverage, following the announcement that Royal Mail has signed a deal to use its network of parcel lockers. The team landed coverage in The Express, alongside several interviews with key trade press.

News hijacking proved fruitful for other clients too. For Sagacity, with quick pitching of comment to secure inclusion in a MoneyWeek story warning that water bills could increase 70% by 2030. And for Venafi, with coverage in IT Pro on the upsides and downsides of Microsoft ending support for Windows RSA keys for businesses.

Elsewhere, the Red Canary team picked up coverage in The Register for a new 2024 Threat Detection report, revealing a concerning trend of cybercriminals targeting IT helpdesk workers. Over on Imperva, the team were pitching a State of API Security in 2024 report – resulting in a Tech Radar Pro piece on the growing threat landscape around APIs in malicious campaigns.

On the life sciences front, the Elsevier team has been busy pitching a partnership announcement with Iktos, leading to coverage in Drug Discovery Today and Scientific Computing World. Meanwhile, the Pistoia Alliance team secured stand-out video interview coverage in key publication The Medicine Maker. And the PacBio team placed a new byline in Innovation News Network, on the role of genomic sequencing in safeguarding biodiversity in the UK.

Check out the links on the right to read more about the coverage.