Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage cup 23/05/2025
We’re kicking this week’s Coverage Cup off with a standout lineup of national hits.
First off, the Bentley Advisory team had a letter to the editor published in the Financial Times, calling for urgent digital modernisation across the water sector. This followed a recent report from the National Audit Office highlighting the lack of a coherent plan to upgrade Britain's crumbling water infrastructure.
We also had two clients in Forbes. Firstly, the team pitched a threat report from SentinelOne warning of the FreeDrain cryptocurrency phishing operation, securing coverage in a news story on cybersecurity and crypto wallets. Separately, Camunda’s latest product launch also appeared on the site as part of a feature examining how businesses can orchestrate the ‘AI cacophony’.
Qodea was featured in two Business Insider articles following an interview with Qodea’s new CEO. The pieces explore the trends affecting the Big Four consulting firms and examines how these firms are adapting in response to the rise of AI.
Multiple teams have also successfully hijacked recent retail cyberattacks, with SentinelOne’s comments advocating for stronger incident response procedures appearing in Computer Weekly and Infosecurity. Meanwhile Qodea’s warning that large retailers like Co-Op are particularly vulnerable to attacks appeared in Computing.
We have also had multiple clients appearing in Computer Weekly, starting with Panaseer’s warning about the rising costs of data breach class action lawsuits. Joining them, the Hexaware team offered expert insight into how trade deals are shaping opportunities for Indian IT suppliers. Rounding out the trio, Qodea secured a compelling Q&A on how its customer, Southeast Water, is using Google Cloud technologies for infrastructure modernisation.
In life sciences, PacBio appeared in a Drug Discovery World piece detailing a new RNA mapping project in collaboration with the Wellcome Sanger Institute, targeting treatments for inflammatory bowel disease. Our PacBio team also secured the cover story in MoneyWeek, exploring the role of genomics in uncovering the genetic basis of disease. The Elsevier team secured coverage in Discover Pharma with product news following the addition of clinical trials data into its Embase platform, while European Medical Journal covered Phesi’s insights on colorectal cancer and real-world patient data.
Explore the latest coverage by checking out the links to the right!