Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 10/03/2025
We’re kicking off this week’s Coverage Cup with some standout national coverage in Forbes, after the Boomi team successfully pitched Adrian Bridgwater with news of Boomi’s new API Management solution. Leaning into the angle of API sprawl, the team also captured the interest of top-tier trade publications, leading to coverage in ERP Today and Enterprise Times amongst others.
Meanwhile, Harness research into IT development and cloud spend made waves in the technology press, securing coverage with the likes of Beta News and IT Pro. The study found that enterprises could waste up to $44.5 billion in cloud spending this year due to a disconnect between engineering and FinOps teams. The Harness team also secured coverage in an IT Pro feature on the impact of AI on coding skills, sharing insights from the recent State of Software Delivery report to outline the deployment challenges developers face with AI-generated code.
Elsewhere, the WalkMe team was busy pitching the annual State of Digital Adoption report, which reveals an alarming gap between AI ambitions and employee readiness to adopt the technology. We secured coverage in IT titles including ERP Today, DIGIT.FYI and Process Excellence – with a channel-specific pitch focusing on IT implementation driving coverage in MicroScope.
We’ve also secured a host of interesting interviews in recent weeks. Hexaware’s head of Gen AI appeared on The Tech Leaders Podcast to take a deep dive on how GenAI differs from previous tech revolutions. Meanwhile, Quadient spoke with Facilitate Magazine on how facilities managers can overcome common challenges when digitising and integrating mailroom processes.
Finally, our life sciences team has been a hive of activity around Rare Disease Day. We secured coverage in Drug Discovery World after pitching Elsevier data that finds while rare disease research has skyrocketed over the last decade, it is starting to plateau. Elsewhere, PacBio’s VP of EMEA briefed Labiotech.eu on the challenges of rare disease diagnostics and the need for continued investment in genomic sequencing. Finally, Phesi’s CEO and Founder contributed a byline to Manufacturing Chemist, offering an in-depth look at how clinical data science can overcome the hurdles associated with rare disease clinical trials.