Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 19/12/2024
We’re kicking off this week’s Coverage Cup with some fantastic broadcast and national coverage generated by our latest ‘Porch Piracy’ police Freedom of Information requests (FOIs) for Quadient. We just won a PRCA award for last year’s campaign, and once again hit the headlines with our renewed warning that the value of stolen parcels is on the rise across the UK.
Coverage highlights included interviews across both the ITV Evening News and Good Morning Britain, while Mail Online and The Sun used our data to create interactive maps. We also had coverage across The Times and The Mirror, making for another hugely successful campaign in the lead-up to Christmas.
The national coverage didn’t stop there. The Bentley IPA team had a letter featured in the Financial Times after Rachel Reeves announced plans to attract private funding for infrastructure projects through pension system reforms. Bentley IPA took a strong position, urging the government to prove projects can meet proposed timelines and budgets, which captured the FT letters editor’s attention.
Meanwhile, the Imperva team secured coverage in City AM after sharing expert insights on the increased risk of cyberattacks during Black Friday and Cyber Monday. In the piece, Imperva’s VP EMEA explained how AI and Large Language Models are increasing the sophistication of cyberattacks. Our Panaseer team was also pitching research revealing that ineffective policies, governance, and controls are leading to cyber attacks, securing hits with the likes of Beta News, SC Magazine, and Infosecurity Magazine.
It has been a busy few weeks for research-related coverage. We linked recent supply chain disruption findings from Ivalua to the potential potato shortage in the lead up to Christmas, which resulted in coverage in the Scottish Daily Express. Our Onnec team has also been pitching FOI data which revealed the current state of data centres planning approvals in the UK, driving coverage in the likes of IT Pro and Tech Radar Pro.
Finally, our life sciences teams have also been busy as we approach Christmas. We secured a Q&A for Phesi’s Founder and President in Pharmaceutical Executive regarding non-active and non-enrolling investigator sites in clinical development. Meanwhile, Elsevier’s Head of Life Science Solutions briefed Pharma IQ on the findings from the latest ‘Attitudes toward AI’ report, outlining AI’s transformative potential in life sciences.