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What makes business reporters seek out your expertise?

Can storytelling help a professional body grow & connect with its community?

Who says a low-budget campaign can’t dominate the news cycle?

Can a podcast cut through in the noisy world of enterprise IT?

Can a creative campaign tactic help you stand out in a crowded space?

Can LinkedIn help build authority as a cybersecurity thought leader?

Life Sciences

What does it take to put advanced genomics on the national agenda?

Can reframing an existing research report boost PR results?

How does an edtech newcomer break through and become a trusted voice?

Can a challenger voice shape the national conversation on cloud lock-in?

How do you make ‘disconnected data’ a story everyone wants to hear?

Can academic research unlock doors to policy-level influence?

How do you turn happy customers into powerful advocates for your business?

How do you use a global sports brand to showcase digital transformation?

Could a regional office launch become a national news story?

How do you turn an invisible problem into a $1.5 billion acquisition?

See more campaigns

The Coverage Cup.

Every week, Spark team members nominate stand-out pieces of coverage to win the Coverage Cup.

Recent Coverage Cup highlights include:

September 11th, 2026

Research from Harness reveals that while engineering teams feel confident managing AI agents, many lack the ability to effectively monitor, secure and govern them.

August 20th, 2026

Dr. Alexander Hoischen from Radboud University explains how long-read sequencing shortens the rare disease diagnostic odyssey, highlighting the limitations of short-read methods and how PacBio Revio systems deliver more conclusive diagnoses than conventional testing.

August 10th, 2026

Cloudflare’s CEO discusses the growing pressure on Google to give publishers greater control over how their content is used for AI, sharing insights on the changing dynamics of web crawling and the rise of AI-driven web traffic.

July 28th, 2026

An interview with PacBio on unlocking the genomic potential of archived FFPE samples and how advances in HiFi long-read sequencing could open new opportunities for cancer research and precision medicine.

July 28th, 2026

Boomi’s CEO Steve Lucas shares his perspective on the rising costs of agentic AI, highlighting the importance of “tokenomics” to help businesses manage token usage as adoption accelerates.

July 20th, 2026

Cloudflare’s 2026 Threat Intelligence Report featured in the Financial Times, exploring how North Korean hacking groups are industrialising the use of generative AI to carry out attacks.

July 15th, 2026

Camunda’s CTO argues the need for stronger governance and visibility into AI usage before deploying it for high-stakes decisions.

July 10th, 2026

SentinelOne research revealing China and India-linked hacking campaigns against Pakistani law enforcement was covered by the Independent.

June 30th, 2026

Elsevier data on the surge in AI vaccine research underpinned a full Technology Networks feature, with the journalist building original graphs from Elsevier’s data.

June 15th, 2026

The CTO of Harness comments on the importance of guardrails in vibe coding, for a feature in the Independent

Storyboarding & insights

We create, review or refresh messaging, depending on what you need to achieve. Our storyboarding process simplifies, humanises and amplifies your message so people quickly understand why it matters and why they need to act now. The result is a communications framework that becomes the foundation for all campaigns and content.

Includes: audience and insights review, storyboarding workshop, messaging framework, points of view, PR playbook
Campaigns that create urgency

Data-driven campaigns are our bread and butter. Designed to surface the problem, prove the value of your solution, and compel your audience to take action.

Includes: research-led campaigns, surveys, FOIs, launches
Always-on PR

Proactive media relations that place you in the right conversations and right articles, all year round.

Includes: media relations, news hijacking, proactive pitching, feature articles, byline programme, interviews
Content for PR, marketing & digital

Creation of written and digital content across earned, owned and shared channels that is always right-first-time

Includes: articles, reports, podcasts, eBooks, whitepapers, internal comms materials, web copy, video, infographics, social media management, sales copy
Global comms coordination

Campaign coordination through our international partner network. We act as a global hub, defining the strategy, managing execution and ensuring consistency across regions.

Includes: localisation of strategy and content, access to our partner network or linking into your existing network, one-off international projects or ongoing retainer work, providing you with a single point of contact
Message & media coaching

Helping spokespeople communicate with clarity and confidence, whether in person or virtually.

Includes: media training, coaching, crisis preparation, message rehearsal
Event visibility & media engagement

From defining event themes and securing media attendance, to shaping what’s said, and what’s written about afterwards.

Includes: planning and strategy for events/conferences, press attendance, speaker opportunities, hosting briefings
Measurement & reporting

Clear, meaningful reports focused on the outcomes you want to see. From share of voice and coverage quality, to impact and campaign ROI.

Includes: metrics dashboards and analysis, share of voice reports, highlights reports

Find out more

News & Views.

The latest ideas, opinions, and the occasional curveball, straight from the Spark team.

Views

6th August 2026

Q&A with George Underwood, Citeline

https://sparkcomms.co.uk/wp-content/uploads/2025/10/QA-image.png 1536 1024 Mollie Cottam Mollie Cottam https://secure.gravatar.com/avatar/1a632d639fb9c14da34b4031f949b01a482c0a8e3a7b58914621332306dcff34?s=96&d=mm&r=g 6th August 2026 6th August 2026

31st July 2026

Client Perspectives: Claire Aspinall, Group Marketing Director at TXP – Part 3

https://sparkcomms.co.uk/wp-content/uploads/2026/07/Claire-Aspinall-TXP.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 31st July 2026 31st July 2026

29th July 2026

Client Perspectives: Claire Aspinall, Group Marketing Director at TXP – Part 2

https://sparkcomms.co.uk/wp-content/uploads/2026/07/Claire-Aspinall-TXP.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 29th July 2026 29th July 2026

23rd July 2026

Client Perspectives: Claire Aspinall, Group Marketing Director at TXP – Part 1

https://sparkcomms.co.uk/wp-content/uploads/2026/07/Claire-Aspinall-TXP.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 23rd July 2026 22nd July 2026

14th July 2026

An Interview with Dr David Cox, Freelance Health and Medical Journalist – Part 3

https://sparkcomms.co.uk/wp-content/uploads/2026/07/Dr-David-Cox.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 14th July 2026 14th July 2026

9th July 2026

An Interview with Dr David Cox, Freelance Health and Medical Journalist – Part 2