Going viral: Hitting the business media with our educational Mpox campaign

On 14th August 2024, the World Health Organization issued a Public Health Emergency of International Concern (PHEIC) for mpox – the virus formally known as monkeypox. Sound familiar? It should. Mpox was also labelled a PHEIC in July 2022 before the alert was downgraded in May 2023.

So why was the...

An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 3

As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades. In the third of a three-part series, we speak to Cliff Saran, Technology Editor at Computer Weekly.

Cliff has been one of the industry’s mos...

Election-jacking – using PR to Raise the Alarm

As the US heads to the polls, the media is filled with coverage of US candidates’ latest utterings and campaign strategies . With so much going on around this massive election, one key topic has flown under the radar – security. Taking a step back, it’s been a significant year for global elections,...

An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 2

As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades. In the second of a three-part series, we speak to Cliff Saran, Technology Editor at Computer Weekly.

Cliff has been one of the industry’s mo...

Stop chasing headlines – how to news hijack to get real results

We met with a prospect the other day and they told us a tale of woe about their current agency’s hit-and-hope approach to news hijacking. To start with, the client thought the agency was enthusiastic but then they realised they were forwarding them any big story that contained the word ‘cybersecurit...