From insight to action: using research for demand generation content and a thought leadership platform
Industry research is a great source for demand generation content and building thought leadership. So, when our client Daisy Corporate Services (DCS) was looking to raise market awareness of its hybrid cloud management capabilities, a research campaign was a no-brainer.
To stand out amongst the...
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Cake it till you make it – Spark’s Bake Off 2024 has arrived!
In true autumnal fashion, many of us will be spending our evenings sipping hot drinks, tucked into the sofa with the Great British Bake Off on our screens. So naturally, it’s time to kick off our annual Spark Bake Off!
Last year it seemed my daily sweet treat obsession finally paid off, as I pipp...
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Spark Communications wins US and UK PR brief with Camunda
We’re excited to announce that Camunda, the leader in process orchestration, has appointed Spark to manage its US and UK PR programme.
Headquartered in Berlin, Camunda enables organisations to orchestrate processes across, people, systems and devices to continuously overcome complexity and incre...
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Case in point: Kainos – why investment news is about more than money
Funding and investment stories provide a great opportunity for brand building and establishing credibility. Money sells, right? But journalists are bombarded with funding news at every turn – you need a really good story behind the numbers to get noticed.
Our client Kainos made a strategic commit...
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An interview with Simon Quicke, Editor at MicroScope - Part 2.
As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades.
In part two of our interview with Simon Quicke, Editor at MicroScope, he shares his thoughts on how the IT channel has evolved in the past 2...
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