Standing out from the crowd - How to ensure annual tech predictions land great media coverage

In B2B tech PR and journalism, the end of the calendar year triggers a wave of expert predictions for the trends we’ll see over the next 12 months.

It’s a crowded market of technology vendors and service providers. Every one of them has an idea (or ten) of what the next 12 months might hold. The...

Going viral: Hitting the business media with our educational Mpox campaign

On 14th August 2024, the World Health Organization issued a Public Health Emergency of International Concern (PHEIC) for mpox – the virus formally known as monkeypox. Sound familiar? It should. Mpox was also labelled a PHEIC in July 2022 before the alert was downgraded in May 2023.

So why was the...

An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 3

As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades. In the third of a three-part series, we speak to Cliff Saran, Technology Editor at Computer Weekly.

Cliff has been one of the industry’s mos...

Election-jacking – using PR to Raise the Alarm

As the US heads to the polls, the media is filled with coverage of US candidates’ latest utterings and campaign strategies . With so much going on around this massive election, one key topic has flown under the radar – security. Taking a step back, it’s been a significant year for global elections,...

An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 2

As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades. In the second of a three-part series, we speak to Cliff Saran, Technology Editor at Computer Weekly.

Cliff has been one of the industry’s mo...