Spark Communications wins PR brief with AI-powered modern learning platform provider, CYPHER Learning

We’re excited to announce that Spark has been selected by CYPHER Learning, a modern learning platform provider, to manage its UK PR programme. We will help CYPHER define its PR and content strategy, developing creative campaigns and thought leadership to drive UK media relations.

CYPHER Learnin...

Q&A with Charles Orton-Jones, freelance business and technology writer: Part 2

In the second part of our media Q&A with freelance business and technology writer Charles Orton-Jones, he shared his thoughts on the PR industry and gave us his advice for anyone looking to pitch stories to him.

What is your biggest frustration with the PR community?

Photography. Many British PR...

Q&A with Charles Orton-Jones, freelance business and technology writer: Part 1

In the latest of our media Q&A series, we invited freelance business and technology writer Charles Orton-Jones into the hotseat. In this first part, he shares his thoughts on journalism, his work as a freelancer, and what makes him tick.

How did you get into journalism?

By accident! I was 18 and...

Creating an inclusive and supportive workplace for neurodivergent team members

The impact and benefits of a diverse and inclusive workplace are widely celebrated and known, with companies championing a wide range of diversity and inclusion (D&I) initiatives. One area of D&I that has been gaining more attention recently is neurodiversity. With approximately 1 in 5 to 1 in 7 pe...

How to be one in a million: Spark’s research reveals what content B2B tech buyers really want

B2B tech buyers are bombarded with content from more sources and in more formats than ever before. If you’re a B2B marketer, you know how difficult it is to ensure your organisation’s content cuts through the noise. And it’s only going to get noisier. Estimates predict more than one million soft...