B2B PR in 2025: Three trends that can’t be ignored

At the B2B Marketing Expo I attended late last year, a few key trends kept coming up – ones that are often in part overlooked as being more relevant for consumer brands. Curious about their impact on B2B tech communications, I’ve been speaking with clients and colleagues over the past few months to...

Make your threat research stand out from the crowd

Threat research is typically thorough and very technical, which can make it difficult for a lay person to understand. Translating that complexity into a story that speaks to business is hard. Too often, great research goes unnoticed because the business impact and the ‘so what?’ gets lost in jargon....

An interview with Dan Raywood, Senior Editor at SC Media UK - Part 3

In the final part of our three-part interview series with Dan Raywood, Cyber Security Journalist and Senior Editor at SC Media UK, Dan reflects on some of the biggest stories in cyber security and how quickly news evolves.

He highlights the challenges journalists face in keeping up with rapidly d...

An interview with Dan Raywood, Senior Editor at SC Media UK - Part 2

Continuing our series of video interviews with leading journalists we've worked with over the years, we spoke again with Dan Raywood, Cyber Security Journalist and Senior Editor at SC Media UK.

In part two of our three-part interview series, Dan explores the impact of Artificial Intelligence on th...

An interview with Dan Raywood, Senior Editor at SC Media UK - Part 1

Continuing our series of video interviews with leading journalists we've worked with over the years, we spoke with Dan Raywood, Cyber Security Journalist and Senior Editor at SC Media UK.

Dan has been covering cyber security for over 15 years, having started in 2008. In the first of a three-part i...