Everybody doesn’t have a podcast these days: What is the opportunity for B2B tech companies?

Podcasts have exploded in popularity. But in the B2B tech sector it is still a relatively untapped medium.

Recently, some of the Spark team attended a live podcast recording at Tortoise Media’s newsroom, which reinforced how powerful this medium can be. Seeing how a well-structured podcast with a...

Spark named Best PR Agency to Work For in the UK

We’re so chuffed to be named the “Best PR Agency to Work For in the UK” by PRovoke Media and of course the Spark team. I have always been very passionate about creating a workplace where the team doesn’t wake up dreading the day ahead – one that avoids the corporate culture so typical of many age...

B2B PR in 2025: Three trends that can’t be ignored

At the B2B Marketing Expo I attended late last year, a few key trends kept coming up – ones that are often in part overlooked as being more relevant for consumer brands. Curious about their impact on B2B tech communications, I’ve been speaking with clients and colleagues over the past few months to...

Make your threat research stand out from the crowd

Threat research is typically thorough and very technical, which can make it difficult for a lay person to understand. Translating that complexity into a story that speaks to business is hard. Too often, great research goes unnoticed because the business impact and the ‘so what?’ gets lost in jargon....

An interview with Dan Raywood, Senior Editor at SC Media UK - Part 3

In the final part of our three-part interview series with Dan Raywood, Cyber Security Journalist and Senior Editor at SC Media UK, Dan reflects on some of the biggest stories in cyber security and how quickly news evolves.

He highlights the challenges journalists face in keeping up with rapidly d...