Q&A with Gabriele Severini, Head of Communications at Ivalua – Part 1

We recently caught up with Gabriele Severini, Head of Communications at Ivalua, to discuss how he got into PR, the role of headline-driven research and the importance of PR-driven thought-leadership.

How did you get into communications and PR?

Growing up I’ve always been passionate about lette...

Highlighting the ‘porch piracy’ problem by consumerising a B2B topic

We’re delighted to announce that Spark has been shortlisted for two PRMoment Awards after we helped Parcel Pending by Quadient uncover the extent of the ‘porch piracy’ problem. The key to success was focusing on the human-interest part of the story and coupling it with a catchy term. Supported by...

Lord of the Rings v Harry Potter – celebrating World Book Day at Spark

An assortment of animals and mythical creatures descended on the Spark office for our World Book Day fancy dress competition. We were graced by the presence of Aslan from the Lion, The Witch and The Wardrobe (Dom), Where’s Wally (Kelly) and Mary Poppins (Ana), as the agency battled out for a £50 boo...

The (new) five best places for lunch near the Spark HQ

It’s been two years since I channelled my inner Anthony Bourdain to find the best food spots for lunch near the Spark office. So much has changed since then. The UK left lockdown, AI became the topic on everyone’s minds, and my beloved West Ham United even won a European trophy.

And while we’ve...

Call of (Consumer) Duty – Making the most out of a news story

An essential aspect of PR is that it never exists in a vacuum. Yes, we’re trying to influence the wider world on behalf of our clients – that’s the entire point of the profession. But we also need to be watching, predicting and reacting to news and events to ensure clients have a voice on, and a cha...