Stop chasing headlines – how to news hijack to get real results

We met with a prospect the other day and they told us a tale of woe about their current agency’s hit-and-hope approach to news hijacking. To start with, the client thought the agency was enthusiastic but then they realised they were forwarding them any big story that contained the word ‘cybersecurit...

An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 1.

As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades. In the first of a three-part series, we speak to Cliff Saran, Technology Editor at Computer Weekly.

Cliff has been one of the industry’s mos...

From insight to action: using research for demand generation content and a thought leadership platform

Industry research is a great source for demand generation content and building thought leadership. So, when our client Daisy Corporate Services (DCS) was looking to raise market awareness of its hybrid cloud management capabilities, a research campaign was a no-brainer.

To stand out amongst the...

Cake it till you make it – Spark’s Bake Off 2024 has arrived!

In true autumnal fashion, many of us will be spending our evenings sipping hot drinks, tucked into the sofa with the Great British Bake Off on our screens. So naturally, it’s time to kick off our annual Spark Bake Off!

Last year it seemed my daily sweet treat obsession finally paid off, as I pipp...

Spark Communications wins US and UK PR brief with Camunda

We’re excited to announce that Camunda, the leader in process orchestration, has appointed Spark to manage its US and UK PR programme.

Headquartered in Berlin, Camunda enables organisations to orchestrate processes across, people, systems and devices to continuously overcome complexity and incre...