What’s in store for Spark in 2023

The New Year marks a time for reflection on the past year, but also looking forward to the exciting possibilities to come. 2022 was a fantastic year for Spark as we grew to a team of 30 people with multiple new hires (including myself!), the agency was crowned Top 5 best UK agency to work for in 202...

Four things I’ve learned in my first few months in tech PR

I’m not the person who always knew they wanted to go into PR, or more specifically tech PR. In fact, I actually studied law at university, (very different I know). However, after getting some editorial experience in my final year, my eyes were opened to the idea that working in PR might just be for...

Taking inspiration from our clients on diversity

While we often hear the topic of diversity discussed, it seems there’s still room for a lot more progress. For example, Pew Research shows that women still only occupy one quarter of all computer-science related jobs. This needs to change across key industries like tech and life sciences.

We’ve...

It’s beginning to look a lot like the Spark Christmas Party…

This is probably going to sound ridiculously cheesy, but hey, it’s Christmas, it’s the time for that kind of thing. One of the reasons I count myself really lucky to have ended up working at Spark is the people – we put a lot of work into building a community where everyone supports one another and...

How to make your enterprise IT event a ‘must’, not a ‘meh’ for media

2022 has seen the welcome return of physical events, as calendar staples like MWC, Dreamforce and Re:Invent once again drew enterprise IT journalists to Barcelona, San Francisco and Las Vegas.

For many of us at Spark, this has meant we’re back to inviting media to attend client events, with all th...