How to be one in a million: Spark’s research reveals what content B2B tech buyers really want

B2B tech buyers are bombarded with content from more sources and in more formats than ever before. If you’re a B2B marketer, you know how difficult it is to ensure your organisation’s content cuts through the noise. And it’s only going to get noisier. Estimates predict more than one million soft...

TV vs. reality: what working in the media business is really like

From Suits to Mad Men, TV shows about the fast-paced business world seem to have taken over our screens, making us strangely return to the office in our downtime. But no show seems to have resonated with those that work in the media industry more than Succession.

In the very unlikely event that...

Spark “Vegan Challenge 2023” – 150 meal swaps and adopting Alice the sheep

Our recent Vegan Challenge was a great success – with the team swapping their regular menus to eat an incredible 150 vegan meals throughout June. Avoiding meat and dairy can save 1,100 gallons of water and spares one animal every day – so as a result of our vegan meal swaps, Spark sponsored four a...

Ensuring customer stories are a PR holy grail rather than holy fail

For PR and marketing professionals, customer stories are gold dust and remain one of the most effective ways to showcase a company’s product and services. SPOILER ALERT – our upcoming Spark research highlights that almost half of tech buyers use customer case studies to educate themselves and to def...

Taking action on sustainability – Spark’s vegan challenge

Now that event season is back in full swing, I can’t be the only one who’s been to the Excel Centre over the last few months. My recent visit was my first for several years, and I was really surprised at how prominent sustainability has become for the venue.

On my way in, signs informed me the v...