Bright Spark – creativity is key in the competitive media landscape

Albert Einstein is famously quoted as saying, “The true sign of intelligence is not knowledge, but imagination.” Although knowledge certainly helps – imagination, creativity and new ideas are crucial to achieving PR and communications success.

Creativity is an essential skill. Creative campaigns...

Spark Communications wins UK and EMEA PR brief with Cloudera

We are excited to announce that we have been appointed by Cloudera to manage its UK PR programme and EMEA hub function.

Cloudera helps companies do more with their data by enabling to build their data-driven future by getting data - no matter where it resides - into the hands of those that need...

Breaking news and deep dives: How podcasts are changing news consumption

In recent years, podcasting has become mainstream. Spotify is home to more than 3.2 million podcasts alone, and people’s favourite shows have become must-listens as part of their regular media consumption.

The format is now established as an important communications channel for many media outle...

We made it to New York. Spark steps challenge 2023 completed!

As you may have read in my previous post, in March we set out on a rather ambitious challenge to walk from the Spark office in Central London to the Statue of Liberty in New York City. I’m really pleased to report that we made it – with 30 members of the team clocking in a whopping 7,954,456 steps (...

Is PR for me? A deep dive with the Spark team – Part 2

If you’re still wondering ‘is PR for me?’, here’s the second half of our blog post giving a deep dive into why some of our team members joined us from other industries and how they found the career switch. In part one we looked at two of our former journalists, but this time we’re widening the sc...