Getting it write: The importance of honing your written skills in PR

Successful PR is built on great storytelling and being able to deliver messages in a compelling and engaging way. This means written skills are a critical part of the PR arsenal.

Sometimes we’re writing a research press release or a highly technical whitepaper, and other times it’s a twenty-word...

Q&A with Gabriele Severini, Head of Communications at Ivalua – Part 2

In the second part of our conversation with Gabriele Severini, Head of Communications at Ivalua, we discuss his experiences of working with PR agencies and how to ensure you have a successful relationship.

You can read part 1 of our conversation here.

What advantages do you see of employing a ...

Q&A with Gabriele Severini, Head of Communications at Ivalua – Part 1

We recently caught up with Gabriele Severini, Head of Communications at Ivalua, to discuss how he got into PR, the role of headline-driven research and the importance of PR-driven thought-leadership.

How did you get into communications and PR?

Growing up I’ve always been passionate about lette...

Highlighting the ‘porch piracy’ problem by consumerising a B2B topic

We’re delighted to announce that Spark has been shortlisted for two PRMoment Awards after we helped Parcel Pending by Quadient uncover the extent of the ‘porch piracy’ problem. The key to success was focusing on the human-interest part of the story and coupling it with a catchy term. Supported by...

Lord of the Rings v Harry Potter – celebrating World Book Day at Spark

An assortment of animals and mythical creatures descended on the Spark office for our World Book Day fancy dress competition. We were graced by the presence of Aslan from the Lion, The Witch and The Wardrobe (Dom), Where’s Wally (Kelly) and Mary Poppins (Ana), as the agency battled out for a £50 boo...