Five key drivers of great media coverage

We had a fantastic year for client coverage in 2022, with our weekly Coverage Cup votes becoming a real battle royale. Join us as we recap some of our best pieces from the last 12 months (we could have shared a lot more 😊) and list out five of the key drivers that help us secure great coverage.

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What’s in store for Spark in 2023

The New Year marks a time for reflection on the past year, but also looking forward to the exciting possibilities to come. 2022 was a fantastic year for Spark as we grew to a team of 30 people with multiple new hires (including myself!), the agency was crowned Top 5 best UK agency to work for in 202...

Four things I’ve learned in my first few months in tech PR

I’m not the person who always knew they wanted to go into PR, or more specifically tech PR. In fact, I actually studied law at university, (very different I know). However, after getting some editorial experience in my final year, my eyes were opened to the idea that working in PR might just be for...

Taking inspiration from our clients on diversity

While we often hear the topic of diversity discussed, it seems there’s still room for a lot more progress. For example, Pew Research shows that women still only occupy one quarter of all computer-science related jobs. This needs to change across key industries like tech and life sciences.

We’ve...

It’s beginning to look a lot like the Spark Christmas Party…

This is probably going to sound ridiculously cheesy, but hey, it’s Christmas, it’s the time for that kind of thing. One of the reasons I count myself really lucky to have ended up working at Spark is the people – we put a lot of work into building a community where everyone supports one another and...