How to make your enterprise IT event a ‘must’, not a ‘meh’ for media

2022 has seen the welcome return of physical events, as calendar staples like MWC, Dreamforce and Re:Invent once again drew enterprise IT journalists to Barcelona, San Francisco and Las Vegas.

For many of us at Spark, this has meant we’re back to inviting media to attend client events, with all th...

Spark Bake Off 2022 - a gingerbread finale and £360 for Macmillan

While Matt Lucas announced he was leaving at the end of the current series of The Great British Bake Off, there were no resignations following the conclusion of our own Spark Bake Off contest. After an incredible TWELVE Spark bakers battled it out over the last few months, Hannah clinched victor...

Tonight we’re gonna party like it’s 1982 – 40 years of MicroScope

1982 was a banner year. In film, ET smashed the box office, The Snowman attained instant Christmas classic status, and Blade Runner gave a more-plausible-than-most view of the future. In music, Michael Jackson, Duran Duran and Prince delivered seminal albums. And in publishing, September 23rd saw th...

Spark 2022: A year in review

2022 has been a year like no other, we’ve had three Prime Ministers in No. 10, a new King and a winter football World Cup! Amid all that has unfolded, we have continued to pitch, write, and brainstorm our way through the last 12 months. On top of this we’ve had new joiners, plenty of social events a...

Three ingredients for media relations success

As you may have seen through our regular coverage cup blogs, we at Spark are no strangers to securing great coverage. But what’s our secret? Media relations is more than making one phone call or sending a single email – so it can be hard to put your finger on exactly what it is. I wanted to share so...