Four things I’ve learned in my first few months in tech PR

I’m not the person who always knew they wanted to go into PR, or more specifically tech PR. In fact, I actually studied law at university, (very different I know). However, after getting some editorial experience in my final year, my eyes were opened to the idea that working in PR might just be for...

Taking inspiration from our clients on diversity

While we often hear the topic of diversity discussed, it seems there’s still room for a lot more progress. For example, Pew Research shows that women still only occupy one quarter of all computer-science related jobs. This needs to change across key industries like tech and life sciences.

We’ve...

It’s beginning to look a lot like the Spark Christmas Party…

This is probably going to sound ridiculously cheesy, but hey, it’s Christmas, it’s the time for that kind of thing. One of the reasons I count myself really lucky to have ended up working at Spark is the people – we put a lot of work into building a community where everyone supports one another and...

How to make your enterprise IT event a ‘must’, not a ‘meh’ for media

2022 has seen the welcome return of physical events, as calendar staples like MWC, Dreamforce and Re:Invent once again drew enterprise IT journalists to Barcelona, San Francisco and Las Vegas.

For many of us at Spark, this has meant we’re back to inviting media to attend client events, with all th...

Spark Bake Off 2022 - a gingerbread finale and £360 for Macmillan

While Matt Lucas announced he was leaving at the end of the current series of The Great British Bake Off, there were no resignations following the conclusion of our own Spark Bake Off contest. After an incredible TWELVE Spark bakers battled it out over the last few months, Hannah clinched victor...