Spark Communications wins PR and analyst brief with Hygraph
Hygraph, the enterprise-grade federated content platform, has appointed Spark Communications to manage its PR and analyst programme.
Headquartered in Berlin, Germany, Hygraph enables content creators to rapidly build and deliver tomorrow’s connected digital experiences at scale. As the next generation of CMS (Content Management System), Hygraph powers a many-to-many relationship between different content sources and devices. Hygraph’s modern API approach allows organisations to innovate faster and at lower cost, whether it’s building content-rich applications, or managing large product catalogues and internal knowledge management systems. The company works with more than 400 customers globally, including Dr. Oetker, Shure, Samsung and Philips.
Spark successfully supported the announcement of Hygraph’s Series B funding in March 2023. The expanded PR brief will see Spark drive media relations and thought leadership activity in the UK, US and Germany, showcasing how content federation can enable the creation of new digital services and business models. In addition, Spark will be supporting Hygraph’s global analyst relations programme.
Omer Gokce Tumer, VP of Marketing at Hygraph, commented: “Spark did a fantastic job supporting our Series B announcement earlier in the year. The team demonstrated a great understanding of our product vision and how we are disrupting the content management space. We have full confidence that the combination of Spark’s storytelling skills and media relationships will raise our company profile as we continue to grow our business globally.”
Kewal Varia, Managing Director and Co-Owner of Spark Communications, added: “Hygraph promises to make the content world far more dynamic and real-time. The content economy is still growing and the disruption Hygraph brings to the market will only fuel this growth. Hygraph already has an impressive customer list, and we look forward to developing PR content that drives ongoing thought leadership and brand awareness.”