Spark Communications wins PR brief with AI-powered modern learning platform provider, CYPHER Learning

We’re excited to announce that Spark has been selected by CYPHER Learning, a modern learning platform provider, to manage its UK PR programme. We will help CYPHER define its PR and content strategy, developing creative campaigns and thought leadership to drive UK media relations.

CYPHER Learning’s AI-powered modern learning platform is used by schools, organisations and individuals to transform the way people teach and learn. By employing AI to provide solutions for personalised, engaging, and limitless learning, CYPHER Learning gives learning and development (L&D) professionals and educators more time to teach and train and build human connection into everything they do.

Core objectives of the PR programme will include developing CYPHER Learning positioning to communicate the business case for a fine-grained competency-based approach for skills development and position CYPHER Learning as a leading provider of AI-powered learning platforms. Spark will support CYPHER Learning in identifying key messages and relevant storylines to build a suite of thought leadership topics that resonate with the media – in order to raise CYPHER Learning’s profile in the HR, business and education press.

Jennifer Geisler, CMO at CYPHER Learning, commented: “CYPHER Learning is leading the way in disrupting learning platforms to unleash human potential. We wanted a PR partner that can champion our goal to transform the way people teach and learn worldwide. Having worked with Spark before, I knew they were the right partner to take us on this journey. I was impressed by their understanding of company messaging as well as complex topics like AI, and their use of this knowledge to develop tailored campaigns. This is why they were the first people I called when expanding CYPHER Learning’s PR activity.”

The digital transformation of education is a topic that affects us all to some degree, and it’s great to work with CYPHER Learning to champion the future of learning. CYPHER Learning is on an exciting trajectory of innovation with the launch of new products, and we’re looking forward to seeing what the future of learning will look like!