Tonight we’re gonna party like it’s 1982 – 40 years of MicroScope

1982 was a banner year. In film, ET smashed the box office, The Snowman attained instant Christmas classic status, and Blade Runner gave a more-plausible-than-most view of the future. In music, Michael Jackson, Duran Duran and Prince delivered seminal albums. And in publishing, September 23rd saw th...

Spark 2022: A year in review

2022 has been a year like no other, we’ve had three Prime Ministers in No. 10, a new King and a winter football World Cup! Amid all that has unfolded, we have continued to pitch, write, and brainstorm our way through the last 12 months. On top of this we’ve had new joiners, plenty of social events a...

Three ingredients for media relations success

As you may have seen through our regular coverage cup blogs, we at Spark are no strangers to securing great coverage. But what’s our secret? Media relations is more than making one phone call or sending a single email – so it can be hard to put your finger on exactly what it is. I wanted to share so...

Spark’s ‘Top of the Pods’

From parenting tips to unsolved murders, if you can think of a topic, it’s likely there are some podcasters out there chatting about it. Podcasts are a great way to learn something new and perfect for the commute to work.

Podcasting is now so mainstream that there are many shows that cross over w...

PR in the supply chain industry: Three mega trends gaining momentum

The average person on the street might not fully appreciate the profound ramifications the supply chain industry has on everyday life. In recent years, one error with a logistics contract led to a swathe of KFCs being closed; a CO2 shortage threatened beer suppliers during a FIFA World Cup tourn...