Q&A with Sonal Bisht, Head of Corporate Communications EMEA, Poly

We recently caught up with Sonal Bisht, Head of Corporate Communications at Poly. Sonal gives her thoughts on the value of PR and how to work effectively with agency partners.

What is your role at Poly and what does it entail?

I am the regional corporate communications lead for Poly’s bus...

Waking up in Vegas: A B2B Tech PR’s guide to travelling for work

When you think of roles that involve jet-setting overseas, perhaps your mind goes to ambassador, pilot, or 00 agent if you’re watching too many spy films…. But what about a B2B tech PR professional?

It’s not all pitching stories and content writing – we also get the chance to travel around the wor...

Journalist Q&A series: Top tips from Ollie Pickup and Joel Khalili

For the Spark team, one of the cornerstones of PR success is getting to know the individual preferences of journalists we pitch, including the stories they like and how they write them. To help build relationships, Spark holds regular Q&A sessions with some of our key contacts. These sessions are vi...

How do you define a “fun” culture in tech PR?

As one of Spark’s newest recruits, I have recent experience of job hunting in the PR industry. This process reminded me how agencies can stand out to potential suitors, using their sector specialism, their clients, and the location of the office. But in an industry so often associated with the use o...

How to balance technology PR and pleasure on a ‘workcation’

For those of us that signed up to the simultaneous reward (nice views) and punishment (not so nice temperature control) of a conservatory-based home office, the UK’s recent heatwave was an unpleasant prospect to say the least.

Adding into the mix the thought of getting my three boys – all aged un...