How do you define a “fun” culture in tech PR?

As one of Spark’s newest recruits, I have recent experience of job hunting in the PR industry. This process reminded me how agencies can stand out to potential suitors, using their sector specialism, their clients, and the location of the office. But in an industry so often associated with the use o...

How to balance technology PR and pleasure on a ‘workcation’

For those of us that signed up to the simultaneous reward (nice views) and punishment (not so nice temperature control) of a conservatory-based home office, the UK’s recent heatwave was an unpleasant prospect to say the least.

Adding into the mix the thought of getting my three boys – all aged un...

Just a handful of stats can go a long way with effective storytelling in tech PR

At Spark we pride ourselves on the research work we do with many of our clients, from designing questionnaires and writing research reports through to pitching the findings to media. It’s a topic we’ve blogged about many times in the past, whether it’s using consumer research for ‘National Sickie D...

Why I chose Spark (again)

At the end of last year, I returned to Spark, almost three years after leaving. In between, I had a number of interesting and varying roles, from large consumer agencies, to working in-house, and even running my own consultancy. Each of these roles had their pros and cons.

The large agency was fu...

Shotguns, Banks and Hot Tamales – The Spark Summer 2022 Teambuilding Day

There are lots of ways to build a team. Denzel Washington used rigorous physical training and long runs to Civil War-era battlefields. George Clooney and Sandra Bullock did it by apparently calling round all their famous pals. At Spark, we like to build our team by supporting each other, recog...