Science in the Spotlight: Our Life Sciences Coverage That Made Headlines in 2023
As another great year of growth for our life sciences client portfolio draws to a close, it’s time to reflect on some of the most exciting pieces of coverage we secured in 2023. Our coverage has racked up hundreds of millions of views, from commentary in nationals, to highly technical thought leader...
Continue reading...Rising to the challenge: Spark Bake Off 2023
Spark’s superstar bakers once again rose to the challenge for the 2023 edition of our regular Bake Off contest. Across the final few months of the year, almost half the agency contested a series of bake-offs. We were raising money for Macmillan Cancer Support along the way; our £300 donation will fu...
Continue reading...Spark’s Winter Social – it’s the most wonderful time of year!
We’re in the middle of Christmas party and event season – a great time to work in PR! I was really looking forward to our Spark festive journalist social, and it certainly didn’t disappoint.
After rail strikes impacted many of our plans around journalist socials in 2022, we were delighted to meet...
Continue reading...Three surprising contrasts you can enjoy after leaping from in-house to agency
I moved to Spark from an in-house role. Agency to in-house is generally a more well-trodden career path, so what is it like to move in the other direction? To many, it may seem a daunting prospect, with totally different ways of working and multiple account teams to familiarise yourself with. Howeve...
Continue reading...Volunteering with Bookmark Reading to change children’s life stories
Walking the streets near our office, you can’t move for tributes to UK literary history. Half of the pubs in Soho claim to have been frequented by Dylan Thomas, Charles Dickens or George Orwell, there’s a massive Harry Potter statue in Leicester Square, and Shakespeare’s Globe Theatre stands tall on...
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