Ensuring customer stories are a PR holy grail rather than holy fail

For PR and marketing professionals, customer stories are gold dust and remain one of the most effective ways to showcase a company’s product and services. SPOILER ALERT – our upcoming Spark research highlights that almost half of tech buyers use customer case studies to educate themselves and to def...

Taking action on sustainability – Spark’s vegan challenge

Now that event season is back in full swing, I can’t be the only one who’s been to the Excel Centre over the last few months. My recent visit was my first for several years, and I was really surprised at how prominent sustainability has become for the venue.

On my way in, signs informed me the v...

Bright Spark – creativity is key in the competitive media landscape

Albert Einstein is famously quoted as saying, “The true sign of intelligence is not knowledge, but imagination.” Although knowledge certainly helps – imagination, creativity and new ideas are crucial to achieving PR and communications success.

Creativity is an essential skill. Creative campaigns...

Spark Communications wins UK and EMEA PR brief with Cloudera

We are excited to announce that we have been appointed by Cloudera to manage its UK PR programme and EMEA hub function.

Cloudera helps companies do more with their data by enabling to build their data-driven future by getting data - no matter where it resides - into the hands of those that need...

Breaking news and deep dives: How podcasts are changing news consumption

In recent years, podcasting has become mainstream. Spotify is home to more than 3.2 million podcasts alone, and people’s favourite shows have become must-listens as part of their regular media consumption.

The format is now established as an important communications channel for many media outle...