Spark Summer Team Building Day 2024: Hooking platypuses, not journalists

I’d heard the rumors – Spark’s annual Summer Team Building Day is the stuff of legend, at least within the four walls of our Oxford Street office. Joining the team just in time to miss archery and pasta making last summer, I couldn’t wait to see what was in store this time round. Lovers of small s...

Spark Steps Challenge: Walking in the shoes of NHS A&E staff

Off the back of walking (virtually) all the way from the Spark office to New York, for this year’s challenge we’re going to walk a mile (and more) in the shoes of NHS staff.

I was amazed to read recently that NHS A&E staff can walk as far as 11 miles on a busy shift. That’s more than double t...

Getting it write: The importance of honing your written skills in PR

Successful PR is built on great storytelling and being able to deliver messages in a compelling and engaging way. This means written skills are a critical part of the PR arsenal.

Sometimes we’re writing a research press release or a highly technical whitepaper, and other times it’s a twenty-word...

Q&A with Gabriele Severini, Head of Communications at Ivalua – Part 2

In the second part of our conversation with Gabriele Severini, Head of Communications at Ivalua, we discuss his experiences of working with PR agencies and how to ensure you have a successful relationship.

You can read part 1 of our conversation here.

What advantages do you see of employing a ...

Q&A with Gabriele Severini, Head of Communications at Ivalua – Part 1

We recently caught up with Gabriele Severini, Head of Communications at Ivalua, to discuss how he got into PR, the role of headline-driven research and the importance of PR-driven thought-leadership.

How did you get into communications and PR?

Growing up I’ve always been passionate about lette...