Huntsman
Letting the Data Do the Talking
For cyber security specialists it is too easy to be an ‘ambulance chaser’ and offer insights into where people went wrong each time there is a security breach. As long as a PR agency is quick to respond to security breaches then media coverage is typically guaranteed.
Huntsman wanted to take a different, more considered and more helpful, approach. While the core PR programme was delivering great coverage, even without commenting negatively on security breaches, Huntsman challenged Spark to develop a bigger impact story that would engage business and vertical audiences as well as the core IT media outlets.