Cloudera is a data partner for the most successful in almost every industry, helping them manage and analyse data of all types, on any cloud, public or private. With hybrid cloud environments becoming increasingly commonplace – with data and workloads residing in different locations – Cloudera wanted to be positioned as a thought leader on the topic.
Being able to move data between different clouds is often more complex and expensive than businesses expect. As a result, many organisations find themselves locked into cloud services. This is an issue that gained the attention of the Competitions and Markets Authority (CMA) and Ofcom, as part of an investigation into the UK cloud market.
We built a position on the issue focusing on the need for increases flexibility and developed insightful commentary that drew comparisons between how difficult it was to change your bank or mobile provider in the past and how easy it is now. We also ensured Cloudera could talk about how its unified data platform can make it easier for organisations to securely move data between clouds or from on-premises to cloud environments.
