To help raise Poly’s profile as a hybrid work thought leader, we partnered with etiquette experts Debrett’s to outline how employees should conduct themselves in the office and on video calls in the era of hybrid work.
Spark worked with Poly to define the storyline for Debrett’s to develop a globally relevant report covering AV etiquette. Our press release covered the key findings most likely to appeal to media such as; waving at the end of calls, avoiding video ‘motion sickness’, resisting ‘meeting munchies’, and not engaging in domestic chores.
The report was launched at ISE Europe with targeted pitches for careers, workplace, technology and general news writers. The report, release and byline was translated for global execution.
