Painting a thousand words

PR is painted as, essentially, a discipline of words. From developing and perfecting messaging, to helping create the collateral that will drive that message, to actually convincing others of the message (with any luck successfully); it’s our use of language that is put to the test and that helps us...

Standing strong during turbulent times

As another recession looms, recent stats from the PRCA have revealed that many PR agencies expect reduced client budgets and over-servicing of accounts to increase during 2012. 51% of respondents expect the economic condition of the industry to get worse this year, with only 12% expecting it to im...

I want my own PC

We’ve all either written or read a CV in our time. Aside from the usual self promotion about work experience  and education, there’s the all important ‘personal interests’  section where we’re given the chance to reveal what really sets us aside (looking forward to the day when I read about someone...

Tech PR - Small can be beautiful

I am not sure if it is acceptable to discuss an article that is nearly three months old but I came across it and thought wow, tech PR is setting the trend for fashion PRs et al to follow and its not often you see that!

I don’t mean what we are wearing, a certain member of the Spark team’s taste in...

Quantity over quality?

I recently received an email from a IT director commenting on different articles published after interviews he gave. To cut a long story short, he actually graded the articles based on how well written the pieces were. This wasn’t focusing on the content, but instead on the use of the English langua...