Tech PR - Small can be beautiful

I am not sure if it is acceptable to discuss an article that is nearly three months old but I came across it and thought wow, tech PR is setting the trend for fashion PRs et al to follow and its not often you see that!

I don’t mean what we are wearing, a certain member of the Spark team’s taste in...

Quantity over quality?

I recently received an email from a IT director commenting on different articles published after interviews he gave. To cut a long story short, he actually graded the articles based on how well written the pieces were. This wasn’t focusing on the content, but instead on the use of the English langua...

Prams, scans and mobile apps

It has been a while since I have written a Spark blog post and one reason for this is that Baby Crawshaw is on the way next month – so rather than sitting in front of a laptop writing, spare moments have been taken up checking out the specs on the latest Bugaboo pram!

As a first time dad it’s th...

Back to the Past of the Future

Although we’ve sadly not quite reached the stage where we’re about to find ourselves whizzing down the road in an attempt to reach the all important (and of course illegal) 88mph in a DeLorian just yet, the wonderful world of technology brought us one step closer to visiting the past this week.

La...

The Internet that knew too much

Earlier this month Google’s Chief Business Officer said we had to decide between “trust and convenience” when considering how our information is shared online.

The trade off seems to be between ease of use and the notion of personal information, and while internet companies appear to be leaving...