Tech PR: what the bleep is it exactly?
A few weeks back, Ana provided some tips for graduates looking to crack that tricky first step into PR. Amongst the points raised; she flagged that the candidate’s ability to define PR is a key question that will be asked at interview stage. It’s one that I distinctly remember being asked myself i...
Continue reading...Get away from her, you pitch!
As an ex-teacher I’m well aware of how a good metaphor can be a vital aid to learning. It’s the principle that means a new superhero film will be accompanied by pieces along the lines of What Can Batman Teach Business (which never seem to mention lesson 1: make sure you have near-limitless funds at...
Continue reading...Top tips for interviews and getting into technology PR
A report earlier this year claimed PR was the 5th most stressful job alongside firefighters and the military. Given that no-one’s life is at risk I'm not sure how much I'd agree with this but that said it is certainly an exciting and varied job with a lot of potential rewards, including helping ch...
Continue reading...Why media training matters: BlackBerry has (another) bad day at the office
Last week, you won’t have failed to notice that BlackBerry launched their ‘make or break’ new device, BlackBerry 10. If you’ve a passing interest in social media, you’ll also have noticed that the launch was entirely overshadowed by the performance of Stephen Bates, MD of BlackBerry EMEA, througho...
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PR lessons to learn from HMV Twitter scandal
Last week, the ‘Twittersphere’ once again erupted with the buzz of the latest news to ‘go viral’, as Poppy Rose, the employee behind the official HMV Twitter account went rogue during a round of heavy redundancies at the company’s head office. In the now infamous tweets, Poppy accused the company...
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