A Tech Too Far…

As a Tech PR, I’m all for exciting advances in technology, especially if they make mundane day-to-day tasks more convenient. To avoid queues and annoying people that feel they should be ‘polite’ and have hour-long conversations with sales staff, I’ve always opted for the self-service machines in sup...

The most important PR skill you’ll ever learn… or seem to learn?

At drinks with my old boss from a past agency, we got round to a particularly riveting topic – the most important skill in tech PR. While it might sound incredibly dull and in no way a normal conversation to have after a long week, it actually proved to be a huge source of debate.

Some more intell...

Painting a thousand words

PR is painted as, essentially, a discipline of words. From developing and perfecting messaging, to helping create the collateral that will drive that message, to actually convincing others of the message (with any luck successfully); it’s our use of language that is put to the test and that helps us...

Standing strong during turbulent times

As another recession looms, recent stats from the PRCA have revealed that many PR agencies expect reduced client budgets and over-servicing of accounts to increase during 2012. 51% of respondents expect the economic condition of the industry to get worse this year, with only 12% expecting it to im...

I want my own PC

We’ve all either written or read a CV in our time. Aside from the usual self promotion about work experience  and education, there’s the all important ‘personal interests’  section where we’re given the chance to reveal what really sets us aside (looking forward to the day when I read about someone...