Do I want a large helping of Raspberry Pi? Yes please
OK so I am a little late to the hype around Raspberry Pi. However it certainly doesn’t diminish my excitement around the single-board computer - I am after all a self confessed geek. So the basic premise of the product is that it will encourage and foster programming skills in the UK. Why does it n...
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Liking, Tweeting and Pinning – are there too many social networks?
I’ll quite happily admit to signing myself up to, or downloading an iPhone app, to check out each and every new social networking fad – and in recent years there have been many of these. They say variety is the spice of life, however even I am now starting to question; are there simply too many soci...
Continue reading...Content marketing – Singing a song that others want to listen to isn’t easy
Everyone’s talking about content marketing at the moment. Don’t run before you can walk is nicely summed up by Altimeter's report on the subject. Particularly the point about bright shiny objects. It’s a bit like taking your iPod along to a party, because you are very excited to have something...
Continue reading...A Tech Too Far…
As a Tech PR, I’m all for exciting advances in technology, especially if they make mundane day-to-day tasks more convenient. To avoid queues and annoying people that feel they should be ‘polite’ and have hour-long conversations with sales staff, I’ve always opted for the self-service machines in sup...
Continue reading...The most important PR skill you’ll ever learn… or seem to learn?
At drinks with my old boss from a past agency, we got round to a particularly riveting topic – the most important skill in tech PR. While it might sound incredibly dull and in no way a normal conversation to have after a long week, it actually proved to be a huge source of debate.
Some more intell...
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