Gold medal winning PR

Well, the 30th Olympiad is over, and I can confess to a mighty hole in my life for the next couple of weeks until the Paralympics begin. What a great couple of weeks, London in all its glory, our athletes performing beyond our wildest expectations, and the biggest boost to national pride since, well...

A Card’s For Life, Not Just For Christmas

Being a media savvy PR professional, I am wise to a number of the clever mind-tricks played by advertising and marketing professionals to entice me into parting with my money* Yet despite being distinctly impervious to messages, a recent moonpig advert caught my eye.

moonpig has launched a card wi...

Tweet, Tweet, who’s there?

I’ve come to the conclusion that with social media it can be all too easy to concentrate on the negatives when things have gone wrong.  You only have to look at a couple of the posts that I have written for the Spark blog to confirm that is the case.  However, over the last few weeks I’ve seen a c...

The writing’s on the wall: to be honest, paper would work better

I’ll be quite honest: until (thankfully very premature) reports of his impending doom appeared recently, I had to a great extent either ignored or forgotten about the writing of Clive James. When I did think of him, it was in the context of “reviewing” Japanese endurance gameshows on late-night...

Club Tropicana Drinks Are Free

OK so anyone that knows me will tell you that I am an absolute sucker for freebies, I will actually go out of my way to get the cloud shaped stress balls, mints and pens on offer at technology industry shows. In fact if I wasn’t a self-confessed geek perhaps consumer PR might have been more of a dra...