Content marketing – Singing a song that others want to listen to isn’t easy

Everyone’s talking about content marketing at the moment.  Don’t run before you can walk is nicely summed up by Altimeter's report on the subject.  Particularly the point about bright shiny objects.  It’s a bit like taking your iPod along to a party, because you are very excited to have something...

A Tech Too Far…

As a Tech PR, I’m all for exciting advances in technology, especially if they make mundane day-to-day tasks more convenient. To avoid queues and annoying people that feel they should be ‘polite’ and have hour-long conversations with sales staff, I’ve always opted for the self-service machines in sup...

The most important PR skill you’ll ever learn… or seem to learn?

At drinks with my old boss from a past agency, we got round to a particularly riveting topic – the most important skill in tech PR. While it might sound incredibly dull and in no way a normal conversation to have after a long week, it actually proved to be a huge source of debate.

Some more intell...

Painting a thousand words

PR is painted as, essentially, a discipline of words. From developing and perfecting messaging, to helping create the collateral that will drive that message, to actually convincing others of the message (with any luck successfully); it’s our use of language that is put to the test and that helps us...