How to win at social media with the Clintons

You may have seen recently that Hillary Clinton became the latest of the Clinton Clan to join Twitter, following in the footsteps of husband Bill and daughter Chelsea. And whichever PR pro helped Hillary launch her first tentative social footsteps was something of a genius, she may have only twe...

Console Wars Redux: where exactly is the war won?

Normally the format of this blog would be simple: take an existing news story or other item (in this case last week’s excitement around E3) and weave a handy lesson in PR or technology around it.

However, this year I quite frankly don’t know where to start. Was Microsoft’s launch and showing of...

Stop the corp-talk

A couple of weeks ago I read an interesting article from Lucy Tobin at the Evening Standard, discussing the pitfalls of corporate talk. Though her view point essentially explained how ‘management slang’ is often used by corporations to conceal a negative picture, it is also true that including too...

4G auction failure – is it a blessing in disguise?

I have been reading about the recent 4G auction and why it is now being investigated by the National Audit Office, as it failed to raise the anticipated amount the Government expected, in fact 3.5 billion less than they thought. To me that is astonishing, especially as the Treasury's forecast of...

Mental note - Change and fresh ideas are good

In technology PR it can be easy sometimes to get caught up in established trends and set ways of thinking, especially when particularly hot topics like mobile payments or cloud computing are getting regular coverage in national newspapers. However, it is important to remember that trends are tempora...