By Lauren

Maggie, Boris and the earwigs that make a great storyteller

We haven’t been able to open a newspaper for the past two weeks without seeing at least one story about Baroness Thatcher. From a communications perspective, what is most interesting is how such a divisive figure secured such a following among the electorate and was able to influence global leaders...

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By Alex

RIP Google Reader – but RSS remains an important PR tool

There was plenty of hullabaloo across the PR and journalist community last month with the announcement that Google was killing off Google Reader from the start of July.  Indeed for many users (including me) the popular RSS reader was one of the main sources of keeping updated on the latest news. ...

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Budgeting Technology – a cut below the rest?

Last week, the 2013 Budget was announced or rather, was leaked by a certain London newspaper, amidst much speculation and high expectations from the tech sector. However, despite much talk from the Chancellor about the pivotal role that technology is expected to play in boosting the UK's ailing...

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Knowing when to jump on the bandwagon

News hijacking or issues response (IR) is a very effective way to gain exposure, establish your company as an industry expert and more importantly; generate coverage. For PRs it can be fun and demonstrate to your client the key skills and attributes of a PR professional: having your finger on the pu...

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