Get away from her, you pitch!
As an ex-teacher I’m well aware of how a good metaphor can be a vital aid to learning. It’s the principle that means a new superhero film will be accompanied by pieces along the lines of What Can Batman Teach Business (which never seem to mention lesson 1: make sure you have near-limitless funds at...
Continue reading...Top tips for interviews and getting into technology PR
A report earlier this year claimed PR was the 5th most stressful job alongside firefighters and the military. Given that no-one’s life is at risk I'm not sure how much I'd agree with this but that said it is certainly an exciting and varied job with a lot of potential rewards, including helping ch...
Continue reading...Why media training matters: BlackBerry has (another) bad day at the office
Last week, you won’t have failed to notice that BlackBerry launched their ‘make or break’ new device, BlackBerry 10. If you’ve a passing interest in social media, you’ll also have noticed that the launch was entirely overshadowed by the performance of Stephen Bates, MD of BlackBerry EMEA, througho...
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PR lessons to learn from HMV Twitter scandal
Last week, the ‘Twittersphere’ once again erupted with the buzz of the latest news to ‘go viral’, as Poppy Rose, the employee behind the official HMV Twitter account went rogue during a round of heavy redundancies at the company’s head office. In the now infamous tweets, Poppy accused the company...
Continue reading...What it takes to be a tech PR success...
As I approach my first year anniversary at Spark, I thought now would be as appropriate as ever for me to talk about how I got here, and about some of the things I’ve learned around becoming a good tech PR. You might or might not know that my experience is mostly built up within business and finance...
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