By Ana

The dreaded M word - 4 ways to measure PR

Prospective and existing clients often ask us: how do you measure PR and more generally success? While clearly not the easiest of tasks, as we all know PR is inherently hard to measure; my top 4 ways to measure success would be as follows:

Customer leads and increased awareness – Albeit not an...

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Don’t be Anti-Social

Ours is the first generation that had an official announcement on the birth of a future King of England, Prince George of Cambridge, from an account on Twitter.  While I am no flag-waving royalist this does say something about the ubiquity of social media as a news source. The internet, mobile and...

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Advice for advancing your career in PR

As I begin my third month as a Junior Account Executive at Spark, I thought I would share my initial top tips for any budding PRs, as they begin their own journey into the industry as I did in June.

1) Whose afraid of the big bad phone?  – As a fairly confident person, I was certain that I would...

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