Top three ways to create demand for security solutions using PR

Apart from scaring the life out of most people [One of my New Year’s resolutions is now sorted!], Mat Honan’s article for Wired illustrates why internet security cannot be addressed by any one product or even a host of products. End-user behaviour plays too big a role. Technology PR teams theref...

PR & Journalism – Everything changes but you

Excuse the Take That song lyric, but I was going to do a blog post on some of the best and worst examples of PR in 2012 but (a) that wasn’t very original and (b) Apple Maps was bound to feature (yawn!).  So I was delighted to see that the PR Buzzword report for 2013 had been published, which was a l...

Top PR tips for ensuring event press briefings run smoothly

For a tech PR, it’s always nice to take a trip out of the office to staff press briefings at a conference. It can offer some valuable face time with our clients, as well as to checking out the ‘entertainment’ on offer, which often ranges from the bizarre (booth babes) to the sublime (ice cream vans)...

Creativity and tech PR aren’t unlikely bedfellows – tech PR just needs better PR!

When I found out Spark was rated number one for quality of stories pitched in PR Week’s ‘most rated’ survey, it got me thinking about creativity and tech PR.

When I saw my first job advertised in The Guardian, ‘an account executive at a b2b tech PR agency’, I applied because it was PR and I ne...

Fact or fiction? - Bodyform’s video ‘The Truth’ is a great example of social media marketing

Over the years I have developed quite the hatred for Bodyform, shouting at the TV and mercilessly mocking every aspect of the adverts. However, my position has now been softened. In fact, I would go so far as to say they may have won me over.

Why? I recently came across Bodyform’s YouTube video ‘T...