Why media training matters: BlackBerry has (another) bad day at the office
Last week, you won’t have failed to notice that BlackBerry launched their ‘make or break’ new device, BlackBerry 10. If you’ve a passing interest in social media, you’ll also have noticed that the launch was entirely overshadowed by the performance of Stephen Bates, MD of BlackBerry EMEA, througho...
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PR lessons to learn from HMV Twitter scandal
Last week, the ‘Twittersphere’ once again erupted with the buzz of the latest news to ‘go viral’, as Poppy Rose, the employee behind the official HMV Twitter account went rogue during a round of heavy redundancies at the company’s head office. In the now infamous tweets, Poppy accused the company...
Continue reading...What it takes to be a tech PR success...
As I approach my first year anniversary at Spark, I thought now would be as appropriate as ever for me to talk about how I got here, and about some of the things I’ve learned around becoming a good tech PR. You might or might not know that my experience is mostly built up within business and finance...
Continue reading...Top three ways to create demand for security solutions using PR
Apart from scaring the life out of most people [One of my New Year’s resolutions is now sorted!], Mat Honan’s article for Wired illustrates why internet security cannot be addressed by any one product or even a host of products. End-user behaviour plays too big a role. Technology PR teams theref...
Continue reading...PR & Journalism – Everything changes but you
Excuse the Take That song lyric, but I was going to do a blog post on some of the best and worst examples of PR in 2012 but (a) that wasn’t very original and (b) Apple Maps was bound to feature (yawn!). So I was delighted to see that the PR Buzzword report for 2013 had been published, which was a l...
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