The answer is no, Google didn’t just kill PR agencies, it rewarded them for sticking to their knitting
Tom Foremski asks this question in a recent blog as a result of updates to Google’s Webmaster rules. If you are a PR agency that focuses on SEO rather than influencing the influencers then yes, you may well be going the way of the dodo. However, for the rest of us who see our jobs as communicat...
Continue reading...The art of storytelling in technology PR leads to a successful launch for Mobile Helix
Over the last month the team have been hard at work on a media launch for a client called Mobile Helix. It’s been a genuinely interesting project as they are taking a new approach to enterprise mobility. However, with so much noise and hype around enterprise mobility at the moment the challenge wa...
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The dreaded M word - 4 ways to measure PR
Prospective and existing clients often ask us: how do you measure PR and more generally success? While clearly not the easiest of tasks, as we all know PR is inherently hard to measure; my top 4 ways to measure success would be as follows:
Customer leads and increased awareness – Albeit not an...
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Don’t be Anti-Social
Ours is the first generation that had an official announcement on the birth of a future King of England, Prince George of Cambridge, from an account on Twitter. While I am no flag-waving royalist this does say something about the ubiquity of social media as a news source. The internet, mobile and...
Continue reading...Advice for advancing your career in PR
As I begin my third month as a Junior Account Executive at Spark, I thought I would share my initial top tips for any budding PRs, as they begin their own journey into the industry as I did in June.
1) Whose afraid of the big bad phone? – As a fairly confident person, I was certain that I would...
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