Hijacking for gold at the Olympics

From my relatively short time working in PR, I’ve come to realise that you can’t be reliant on a constant flow of product and customer announcements from your clients to sustain media coverage.  Often it is a case of being a lot more creative and pro-active, which in many respects can be more reward...

Review from the top

Whether we like it or not it is less than four months until Christmas – despite the general lack of sunshine, we are apparently at the back end of summer! From a product PR perspective it is one of the key times of the year as getting great product exposure in the lead up to festive period can lead...

Gold medal winning PR

Well, the 30th Olympiad is over, and I can confess to a mighty hole in my life for the next couple of weeks until the Paralympics begin. What a great couple of weeks, London in all its glory, our athletes performing beyond our wildest expectations, and the biggest boost to national pride since, well...

A Card’s For Life, Not Just For Christmas

Being a media savvy PR professional, I am wise to a number of the clever mind-tricks played by advertising and marketing professionals to entice me into parting with my money* Yet despite being distinctly impervious to messages, a recent moonpig advert caught my eye.

moonpig has launched a card wi...

Tweet, Tweet, who’s there?

I’ve come to the conclusion that with social media it can be all too easy to concentrate on the negatives when things have gone wrong.  You only have to look at a couple of the posts that I have written for the Spark blog to confirm that is the case.  However, over the last few weeks I’ve seen a c...