4G auction failure – is it a blessing in disguise?
I have been reading about the recent 4G auction and why it is now being investigated by the National Audit Office, as it failed to raise the anticipated amount the Government expected, in fact 3.5 billion less than they thought. To me that is astonishing, especially as the Treasury's forecast of...
Continue reading...Mental note - Change and fresh ideas are good
In technology PR it can be easy sometimes to get caught up in established trends and set ways of thinking, especially when particularly hot topics like mobile payments or cloud computing are getting regular coverage in national newspapers. However, it is important to remember that trends are tempora...
Continue reading...Fergus-GONE
It seems fitting, writing a Spark blog on the departure of Sir Alex Ferguson from Manchester United. After all, as the only member of the Spark team to actually come from Manchester I am of course a proud supporter of Stockport County. However, when the longest-serving and most-successful manager in...
Continue reading...When ‘shock advertising’ goes too far
Last week, Hyundai launched an advert for its new iX35 in a bid to demonstrate just how clean their emissions are, with a 60 second long suicide joke. Yes, a suicide joke. Hyundai, what were you thinking? Controversial or ‘shock’ advertising campaigns can occasionally achieve some success; namel...
Continue reading...Spark gets into Big Data with Guavus
There has been a lot of talk about Big Data over the last year or two and there is a danger that it becomes a catch all term for all that falls under the banner of storage, analytics and data warehousing. However, to me the test of whether something falls into the big data camp is how disruptive i...
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