Top PR tips for ensuring event press briefings run smoothly

For a tech PR, it’s always nice to take a trip out of the office to staff press briefings at a conference. It can offer some valuable face time with our clients, as well as to checking out the ‘entertainment’ on offer, which often ranges from the bizarre (booth babes) to the sublime (ice cream vans)...

Creativity and tech PR aren’t unlikely bedfellows – tech PR just needs better PR!

When I found out Spark was rated number one for quality of stories pitched in PR Week’s ‘most rated’ survey, it got me thinking about creativity and tech PR.

When I saw my first job advertised in The Guardian, ‘an account executive at a b2b tech PR agency’, I applied because it was PR and I ne...

Fact or fiction? - Bodyform’s video ‘The Truth’ is a great example of social media marketing

Over the years I have developed quite the hatred for Bodyform, shouting at the TV and mercilessly mocking every aspect of the adverts. However, my position has now been softened. In fact, I would go so far as to say they may have won me over.

Why? I recently came across Bodyform’s YouTube video ‘T...

The world of online and the changing customer journey

There has been some interesting thoughts raised recently on the changing relationship between businesses and their customers as more and more people look to online channels as a primary source of information. According to a recent survey of 5,003 consumers by Google, 84% of respondents said that o...