Journalists rate Spark for Tech PR: Why, exactly?
PR Week has just announced the results of a piece of research into how PR agencies are regarded by journalists and bloggers. Spark has been highlighted as one of the top 3 highest rated agencies in the technology PR sector. A big well done to the whole Spark team and specifically Dom and Gary, w...
Continue reading...The world of online and the changing customer journey
There has been some interesting thoughts raised recently on the changing relationship between businesses and their customers as more and more people look to online channels as a primary source of information. According to a recent survey of 5,003 consumers by Google, 84% of respondents said that o...
Continue reading...Hijacking for gold at the Olympics
From my relatively short time working in PR, I’ve come to realise that you can’t be reliant on a constant flow of product and customer announcements from your clients to sustain media coverage. Often it is a case of being a lot more creative and pro-active, which in many respects can be more reward...
Continue reading...Review from the top
Whether we like it or not it is less than four months until Christmas – despite the general lack of sunshine, we are apparently at the back end of summer! From a product PR perspective it is one of the key times of the year as getting great product exposure in the lead up to festive period can lead...
Continue reading...Gold medal winning PR
Well, the 30th Olympiad is over, and I can confess to a mighty hole in my life for the next couple of weeks until the Paralympics begin. What a great couple of weeks, London in all its glory, our athletes performing beyond our wildest expectations, and the biggest boost to national pride since, well...
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