A campaign to geek up the glossies

I read an opinion piece last week in The Guardian from Belinda Parmar, the CEO of Lady Geek, a campaigning agency inspiring women to change the world through technology.

Parmar’s article berates the women’s glossy magazine industry for their lack of technology focussed content. While I can agr...

Technology PR: we mean business

One of the things that I love most about working in technology PR is the knowledge that the companies, products and services that we work with are in no uncertain terms, changing the world. This may sound like a grand claim, but I stand by it. Rather than PR-ing baked beans, nappies, or celebrity pe...

5 common myths about technology PR

Like most walks of life, the humble technology PR pro (although the use of the term ‘pro’ suggests perhaps we’re not so humble) is subject to fairly widespread misinterpretation about what it is we actually do. Shows like Sex in the City and have probably done a great deal for the coffers of aca...

The Devil’s in the Detail

The Vatican found itself the subject of ridicule last week after misspelling Jesus; forcing it to withdraw commemorative medals that had been commissioned to celebrate Pope Francis’ first year. You have to wonder _how _did this happen? Surely, at some point in the process, someone should have ques...