Stop! Yammer Time

We have recently been trialling Yammer in the office as an internal communications tool. Anyone working in PR (or any office job for that matter) will know that the unassuming inbox has become the de facto place to store, manage, share and access documents, as well as a tool used to chat to collea...

You don’t have to be a mind reader

Last week I saw a story saying for the first time researchers will attempt to image the brains of shoppers in an attempt to understand their shopping behaviour. While this seems like a story from a Sci-Fi movie, researchers from Bangor University and the shopping behaviour specialists SBXL will as...

Big Data is more than just a topic that Tech PRs promote on behalf of clients

In the tech industry we love a three letter acronym, we don’t have nearly enough!  The latest- OAO (online audience optimisation) is the successor to SEO.  But whichever three letters you pick, data drives success.

Social Media Today argues that the death of SEO is good news for most as it levels...

A campaign to geek up the glossies

I read an opinion piece last week in The Guardian from Belinda Parmar, the CEO of Lady Geek, a campaigning agency inspiring women to change the world through technology.

Parmar’s article berates the women’s glossy magazine industry for their lack of technology focussed content. While I can agr...