The art of storytelling in technology PR leads to a successful launch for Mobile Helix
Over the last month the team have been hard at work on a media launch for a client called Mobile Helix. It’s been a genuinely interesting project as they are taking a new approach to enterprise mobility. However, with so much noise and hype around enterprise mobility at the moment the challenge wa...
Continue reading...
The dreaded M word - 4 ways to measure PR
Prospective and existing clients often ask us: how do you measure PR and more generally success? While clearly not the easiest of tasks, as we all know PR is inherently hard to measure; my top 4 ways to measure success would be as follows:
Customer leads and increased awareness – Albeit not an...
Continue reading...
Don’t be Anti-Social
Ours is the first generation that had an official announcement on the birth of a future King of England, Prince George of Cambridge, from an account on Twitter. While I am no flag-waving royalist this does say something about the ubiquity of social media as a news source. The internet, mobile and...
Continue reading...Advice for advancing your career in PR
As I begin my third month as a Junior Account Executive at Spark, I thought I would share my initial top tips for any budding PRs, as they begin their own journey into the industry as I did in June.
1) Whose afraid of the big bad phone? – As a fairly confident person, I was certain that I would...
Continue reading...
Ensuring PR activity hits the target
Last week it was Spark’s annual summer day out, which generally entails some sort of team building activity followed by 'light' refreshment (read: alcohol). This year our chosen activity was axe throwing and air rifle shooting, which was good fun and everyone got through it unscathed. Of course bo...
Continue reading...