The proof is in the pudding

Proof reading is a wonderful (if occasionally tedious) thing. In the PR industry, there are many essential attributes that make us good at what we do; and one of those is a scrupulous attention to detail. It’s all well and good being able to draft a piece of writing that would leave Shakespeare hims...

How to win at social media with the Clintons

You may have seen recently that Hillary Clinton became the latest of the Clinton Clan to join Twitter, following in the footsteps of husband Bill and daughter Chelsea. And whichever PR pro helped Hillary launch her first tentative social footsteps was something of a genius, she may have only twe...

Console Wars Redux: where exactly is the war won?

Normally the format of this blog would be simple: take an existing news story or other item (in this case last week’s excitement around E3) and weave a handy lesson in PR or technology around it.

However, this year I quite frankly don’t know where to start. Was Microsoft’s launch and showing of...

Stop the corp-talk

A couple of weeks ago I read an interesting article from Lucy Tobin at the Evening Standard, discussing the pitfalls of corporate talk. Though her view point essentially explained how ‘management slang’ is often used by corporations to conceal a negative picture, it is also true that including too...