It takes 20 years to build a reputation, and 5 minutes to ruin it

Despite extensive global television coverage, long-term exposure of around 3 weeks, and a loyal audience following; it would appear big brands are starting to have their fill of the Tour de France. Revelations earlier this year that star of the sport, Lance Armstrong, had lied, cheated, and doped hi...

The proof is in the pudding

Proof reading is a wonderful (if occasionally tedious) thing. In the PR industry, there are many essential attributes that make us good at what we do; and one of those is a scrupulous attention to detail. It’s all well and good being able to draft a piece of writing that would leave Shakespeare hims...

How to win at social media with the Clintons

You may have seen recently that Hillary Clinton became the latest of the Clinton Clan to join Twitter, following in the footsteps of husband Bill and daughter Chelsea. And whichever PR pro helped Hillary launch her first tentative social footsteps was something of a genius, she may have only twe...

Console Wars Redux: where exactly is the war won?

Normally the format of this blog would be simple: take an existing news story or other item (in this case last week’s excitement around E3) and weave a handy lesson in PR or technology around it.

However, this year I quite frankly don’t know where to start. Was Microsoft’s launch and showing of...