Microsoft – Can it win back the consumer?

A couple of months ago Dom talked about the next-generation console war which is brewing. The launch of Xbox One was criticised by many gaming experts for its new policies, including an online requirement and more restrictive sharing and used-games policies. These policies pointed towards a shif...

Continue reading...
By Ana

The dreaded M word - 4 ways to measure PR

Prospective and existing clients often ask us: how do you measure PR and more generally success? While clearly not the easiest of tasks, as we all know PR is inherently hard to measure; my top 4 ways to measure success would be as follows:

Customer leads and increased awareness – Albeit not an...

Continue reading...

Don’t be Anti-Social

Ours is the first generation that had an official announcement on the birth of a future King of England, Prince George of Cambridge, from an account on Twitter.  While I am no flag-waving royalist this does say something about the ubiquity of social media as a news source. The internet, mobile and...

Continue reading...