Why PRs love a Penguin
Not the biscuit, although it is a popular choice of snack for some. At the moment we’re more interested in Google Penguin 2.0. Econsultancy says it’s all about authority or as the PR industry calls it industry influence and thought leadership. In theory, cracking down on advertorials and paid...
Continue reading...SEO in PR – Standing out from the crowd
In PR we’re always looking for new ways to help increase our client’s visibility. You can write the best article and get the most fantastic piece of coverage possible from a release, but in the age of Google if you’re not paying attention to your SEO, then you may not be maximising your online poten...
Continue reading...It takes 20 years to build a reputation, and 5 minutes to ruin it
Despite extensive global television coverage, long-term exposure of around 3 weeks, and a loyal audience following; it would appear big brands are starting to have their fill of the Tour de France. Revelations earlier this year that star of the sport, Lance Armstrong, had lied, cheated, and doped hi...
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Online news consumption - good things can come from change
Since the demise of Google Reader 114,755 people have laid a flower in Slate’s Google Graveyard for it. While there was some very vocal outrage at the initial announcement, with a petition to save the service reaching just over 100,000, it was never going to happen.
In reality I think the news...
Continue reading...The proof is in the pudding
Proof reading is a wonderful (if occasionally tedious) thing. In the PR industry, there are many essential attributes that make us good at what we do; and one of those is a scrupulous attention to detail. It’s all well and good being able to draft a piece of writing that would leave Shakespeare hims...
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