Don’t be Anti-Social
Ours is the first generation that had an official announcement on the birth of a future King of England, Prince George of Cambridge, from an account on Twitter. While I am no flag-waving royalist this does say something about the ubiquity of social media as a news source. The internet, mobile and...
Continue reading...Advice for advancing your career in PR
As I begin my third month as a Junior Account Executive at Spark, I thought I would share my initial top tips for any budding PRs, as they begin their own journey into the industry as I did in June.
1) Whose afraid of the big bad phone? – As a fairly confident person, I was certain that I would...
Continue reading...
Ensuring PR activity hits the target
Last week it was Spark’s annual summer day out, which generally entails some sort of team building activity followed by 'light' refreshment (read: alcohol). This year our chosen activity was axe throwing and air rifle shooting, which was good fun and everyone got through it unscathed. Of course bo...
Continue reading...Why PRs love a Penguin
Not the biscuit, although it is a popular choice of snack for some. At the moment we’re more interested in Google Penguin 2.0. Econsultancy says it’s all about authority or as the PR industry calls it industry influence and thought leadership. In theory, cracking down on advertorials and paid...
Continue reading...SEO in PR – Standing out from the crowd
In PR we’re always looking for new ways to help increase our client’s visibility. You can write the best article and get the most fantastic piece of coverage possible from a release, but in the age of Google if you’re not paying attention to your SEO, then you may not be maximising your online poten...
Continue reading...