PQChat launch: Mastering the art of story-telling in tech PR

Following on from Tris’s blog post on the importance of story-telling, a recent launch we did for SRD Wireless demonstrated just how important this is. We were approached by SRD earlier this year, as it wanted help launching a consumer messaging app called PQChat. Unlike WhatsApp and Snapchat, P...

Two sides to every story in the world of technology PR

One of the various things I’ve learned since starting out in technology PR is that there are many ways of telling the same story. Moreover, a core factor that determines our success in securing awe-inspiring coverage for our clients is having the ability to do so; telling their story to different...

Would you like the right to be forgotten?

Last week we saw Google defeated in the courts, as Mario Costeja Gonzalez won his ‘right to be forgotten’. Mr Gonzalez fought to make Google stop displaying a 16 year-old search result, which discussed the fact his house had been auctioned due to financial strife. Despite the fact Mr Gonzalez has...

Click here to download your latest PR Executive, version 3.6

Former FT journalist, Tom Foremski, recently wrote a piece asking if PR can be automated? It’s a bit of a head-scratcher of an article that compares how the media industry ‘has been dragged kicking and screaming into the modern world and forced to adopt new media technologies (has it, has it rea...

“Innovation” – does it belong on toilet paper, or in PR?

As a high-flying PR superstar one of my occasional responsibilities, beyond the 5-star restaurant lunches, exclusive parties and celebrity endorsements, is making sure we have enough toilet paper in the office.

Yet during my most recent re-stocking, I noticed something on the side of the packet:...