You don’t have to be a mind reader

Last week I saw a story saying for the first time researchers will attempt to image the brains of shoppers in an attempt to understand their shopping behaviour. While this seems like a story from a Sci-Fi movie, researchers from Bangor University and the shopping behaviour specialists SBXL will as...

Big Data is more than just a topic that Tech PRs promote on behalf of clients

In the tech industry we love a three letter acronym, we don’t have nearly enough!  The latest- OAO (online audience optimisation) is the successor to SEO.  But whichever three letters you pick, data drives success.

Social Media Today argues that the death of SEO is good news for most as it levels...

A campaign to geek up the glossies

I read an opinion piece last week in The Guardian from Belinda Parmar, the CEO of Lady Geek, a campaigning agency inspiring women to change the world through technology.

Parmar’s article berates the women’s glossy magazine industry for their lack of technology focussed content. While I can agr...

Technology PR: we mean business

One of the things that I love most about working in technology PR is the knowledge that the companies, products and services that we work with are in no uncertain terms, changing the world. This may sound like a grand claim, but I stand by it. Rather than PR-ing baked beans, nappies, or celebrity pe...