Knowing your aaS from your elbow
A little knowledge is a dangerous thing, and that holds true in technology PR as with other professions. Calling journalists and then not being able to explain what the client does or articulate why they should be writing about them is a definite no-no. Yet there are always cases mentioned of PRs p...
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Product PR – Does it still work?
Over the last month or two, I’ve had a number of conversations with new clients or prospects who have all asked the question: Does product PR still work? They’ve gone on to talk about how they’ve received advice in the past that journalists don’t really cover product and service stories anymore and...
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Is your CEO making the most of social media as a PR platform?
The short answer is probably no. Theories abound as to why CEOs aren’t participating and if I had to pick a front-runner I’d say it’s the perception of ROI. LinkedIn disagree and believe that if you use the platform in the right way you will engage with the right people. Evidence from Linke...
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PQChat launch: Mastering the art of story-telling in tech PR
Following on from Tris’s blog post on the importance of story-telling, a recent launch we did for SRD Wireless demonstrated just how important this is. We were approached by SRD earlier this year, as it wanted help launching a consumer messaging app called PQChat. Unlike WhatsApp and Snapchat, P...
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Two sides to every story in the world of technology PR
One of the various things I’ve learned since starting out in technology PR is that there are many ways of telling the same story. Moreover, a core factor that determines our success in securing awe-inspiring coverage for our clients is having the ability to do so; telling their story to different...
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