6 Reasons Why London is Great for PR

Last week like many Londoners, I was impressed with watching the BBC’s “Mind The Gap: London vs the rest”  and its explanation of why London is such a hub for so many people and businesses. It was very interesting to hear facts like London is responsible for over a fifth of the country’s wealth, 4...

Q&A with Retail Technology editor, Miya Knights

I recently chatted to Miya Knights, editor of Retail Technology about the magazine, the tech PR community and broader opportunities to create dialogue for clients. Below Miya has been kind enough to share some of her thoughts with us in a Q&A: 

Can you tell us a little about the Retail Technolog...

PR: Coverage, at any cost?

They say that there is no such thing as bad PR. Are they right?

Last week was an interesting and revelatory week in PR-world. A PR company asked journalists, in writing, to guarantee that they would tweet using their clients hashtag and twitter handle in exchange for tickets to the BRITS. This r...

Video in B2B tech PR: Should we always aim to go viral?

Video has the ability to communicate a company’s message in a completely different way to the written word; as the old saying goes, a picture can tell a thousand words! In the early days, video was just another means of presenting information that was already in the collateral arsenal, be that produ...

Are YouTubers influencers too?

Last month, it was leaked that Microsoft is embarking on an influencer programme, whereby YouTubers  affiliated with the prolific YouTube gaming network Machinima, would be paid an extra $3 per 1000 views (on top of what they make from their ad revenues) to positively promote the Xbox One. Any v...