PR: Sometimes it stands for Plate Rotation

A few times in the last couple of months graduates looking to get into or starting in PR have asked me what is the best bit of advice I could give them. There are few better analogies for PR agency life then plate spinning. Though both fun and challenging, something I learned on my first week at wor...

Don’t miss a beat when you Tweet: a guide to keeping your social media accounts secure

It was well publicised when King of pop Justin Bieber’s Twitter account of 50 million followers was hacked. The heist saw the hacker post a couple of different Tweets in the brief period in which they had control of Justin’s account, forcing the star to warn fans to avoid clicking the harmful link...

Crowdfunding – What is it and is it worth it?

Over the last few years crowdfunding has become more popular with tech companies for helping them to launch their products. Anyone with an idea for a project can set up a page on sites such as Kickstarter, outlining their vision and how much money they need to make it a reality.

Projects on Kick...

The Budget’s best tech PR story – Can Britannia rule the Big Data wave?

One of the most interesting announcements from last week’s budget was the foundation of the Alan Turing Institute.  

Many of our clients have a Big Data story, whether it is security clients that can talk about how Big Data analysis can bolster security or analytics clients that can talk about s...

Top 6 mobile apps for a tech PR

As I have recently upgraded my iPhone (and it is my turn to write something for the Spark blog!), I thought I’d take a look at what are some of the essential mobile apps when working in tech PR.  The below is in no real order and for simplicity I’ve kept it to iOS apps – so apologies in advance Andr...