You're not worth a penny!
On a recent flight to L.A. I read a fascinating article in the _Financial Time_s concerning the business of data brokering. For those unaware, data brokerages are essentially firms that scour the web in search of people’s personal data, which they sort into various categories and then sell to bu...
Continue reading...Microsoft – Can it win back the consumer?
A couple of months ago Dom talked about the next-generation console war which is brewing. The launch of Xbox One was criticised by many gaming experts for its new policies, including an online requirement and more restrictive sharing and used-games policies. These policies pointed towards a shif...
Continue reading...The answer is no, Google didn’t just kill PR agencies, it rewarded them for sticking to their knitting
Tom Foremski asks this question in a recent blog as a result of updates to Google’s Webmaster rules. If you are a PR agency that focuses on SEO rather than influencing the influencers then yes, you may well be going the way of the dodo. However, for the rest of us who see our jobs as communicat...
Continue reading...The art of storytelling in technology PR leads to a successful launch for Mobile Helix
Over the last month the team have been hard at work on a media launch for a client called Mobile Helix. It’s been a genuinely interesting project as they are taking a new approach to enterprise mobility. However, with so much noise and hype around enterprise mobility at the moment the challenge wa...
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The dreaded M word - 4 ways to measure PR
Prospective and existing clients often ask us: how do you measure PR and more generally success? While clearly not the easiest of tasks, as we all know PR is inherently hard to measure; my top 4 ways to measure success would be as follows:
Customer leads and increased awareness – Albeit not an...
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