PR: Coverage, at any cost?

They say that there is no such thing as bad PR. Are they right?

Last week was an interesting and revelatory week in PR-world. A PR company asked journalists, in writing, to guarantee that they would tweet using their clients hashtag and twitter handle in exchange for tickets to the BRITS. This r...

Video in B2B tech PR: Should we always aim to go viral?

Video has the ability to communicate a company’s message in a completely different way to the written word; as the old saying goes, a picture can tell a thousand words! In the early days, video was just another means of presenting information that was already in the collateral arsenal, be that produ...

Are YouTubers influencers too?

Last month, it was leaked that Microsoft is embarking on an influencer programme, whereby YouTubers  affiliated with the prolific YouTube gaming network Machinima, would be paid an extra $3 per 1000 views (on top of what they make from their ad revenues) to positively promote the Xbox One. Any v...

Predictive Shipping or Predictable Slip-up?

A couple of weeks ago , the tech headlines were buzzing with news about the next evolution in online shopping, with  Amazon announcing the latest ace that it’s busily been stuffing up its sleeve; the patent for ‘predictive shopping’. As the name suggests, the idea is to use a range of customer inf...

Dear journalism, we still need you, love from, PR.

I recently read an article by Ian Burrell bemoaning the prospects of the journalism industry, arguing that it’s slowly being killed off by PR itself – he’s by far the first to make this claim. Referring to the ‘churnalism’ of Nick Davies’ infamous Flat Earth News, Burrell argues that the tempestuo...