Video in B2B tech PR: Should we always aim to go viral?

Video has the ability to communicate a company’s message in a completely different way to the written word; as the old saying goes, a picture can tell a thousand words! In the early days, video was just another means of presenting information that was already in the collateral arsenal, be that produ...

Are YouTubers influencers too?

Last month, it was leaked that Microsoft is embarking on an influencer programme, whereby YouTubers  affiliated with the prolific YouTube gaming network Machinima, would be paid an extra $3 per 1000 views (on top of what they make from their ad revenues) to positively promote the Xbox One. Any v...

Predictive Shipping or Predictable Slip-up?

A couple of weeks ago , the tech headlines were buzzing with news about the next evolution in online shopping, with  Amazon announcing the latest ace that it’s busily been stuffing up its sleeve; the patent for ‘predictive shopping’. As the name suggests, the idea is to use a range of customer inf...

Dear journalism, we still need you, love from, PR.

I recently read an article by Ian Burrell bemoaning the prospects of the journalism industry, arguing that it’s slowly being killed off by PR itself – he’s by far the first to make this claim. Referring to the ‘churnalism’ of Nick Davies’ infamous Flat Earth News, Burrell argues that the tempestuo...

Tech PRs should drink more

Carrying on from Al’s crowdsourcing post on what a tech PR wants for Christmas I thought I would ask around the office on what new year’s resolutions people had. Here is a selection of what some of the Spark team would like to achieve in 2014:

Drink more – Not one you would expect to see as a n...