Will the end of Google Authorship affect PR?

In August, Google announced the end of Google Authorship. If you are unsure of what Google Authorship really was – it was a tool that allowed users to mark up web pages so that the authorship can be attributed to a particular individual. It was launched in 2011 with the intention of granting aut...

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By Lauren

Beware of the technology journalist?

Political party conference season can really spook a company spokesperson, even the most experienced will recoil in horror at the thought of a grilling from Nick Robinson.   Conference season may be over but the impact remains on anyone that has to face the press.  But with Halloween approaching may...

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Advice for advancing your career in PR – one year on

In my first few months working at Spark Communications, I wrote a blog offering my initial advice to those starting their career in PR. Over a year on, I wanted to share what I’ve learnt.

1) Don’t be scared to ask

When I first joined the company, I was reticent to ask questions because I didn...

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