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Former FT journalist, Tom Foremski, recently wrote a piece asking if PR can be automated? It’s a bit of a head-scratcher of an article that compares how the media industry ‘has been dragged kicking and screaming into the modern world and forced to adopt new media technologies (has it, has it rea...

“Innovation” – does it belong on toilet paper, or in PR?

As a high-flying PR superstar one of my occasional responsibilities, beyond the 5-star restaurant lunches, exclusive parties and celebrity endorsements, is making sure we have enough toilet paper in the office.

Yet during my most recent re-stocking, I noticed something on the side of the packet:...

PR: Sometimes it stands for Plate Rotation

A few times in the last couple of months graduates looking to get into or starting in PR have asked me what is the best bit of advice I could give them. There are few better analogies for PR agency life then plate spinning. Though both fun and challenging, something I learned on my first week at wor...

Don’t miss a beat when you Tweet: a guide to keeping your social media accounts secure

It was well publicised when King of pop Justin Bieber’s Twitter account of 50 million followers was hacked. The heist saw the hacker post a couple of different Tweets in the brief period in which they had control of Justin’s account, forcing the star to warn fans to avoid clicking the harmful link...

Crowdfunding – What is it and is it worth it?

Over the last few years crowdfunding has become more popular with tech companies for helping them to launch their products. Anyone with an idea for a project can set up a page on sites such as Kickstarter, outlining their vision and how much money they need to make it a reality.

Projects on Kick...