Should you be transparent in your communications?

More and more organisations are now conscious of being transparent in terms of how they run their business and who they do business with. Increasingly, this is becoming a significant PR exercise for some big tech companies who are being more transparent regarding their business activities.

Last ye...

Has there ever been a more perfect PR topic than the smartphone?

If you work in PR you get used to seeing the same themes cropping up year after year (cloud, anyone?), and while they are not quite old-hat for us PR bods, we are certainly becoming very well-versed in them indeed. What it means in reality is that a lot of people are talking about the same thing and...

PR vs. Journalism – Who’s the Enemy, Here?

There’s always a simmering tension between journalism and PR. At its best, the relationship should be mutually beneficial: PR offering journalists information and context that will help with their stories, while journalists can test the credibility of PR claims, pointing out any potential flaws in t...

Top tips for getting value from PR research projects

Research projects are a staple of many client PR campaigns, but they are also the marmite of the media industry so their success can’t always be guaranteed. Here at Spark we’d like to think we know a bit about successful research campaigns, so here are some top tips to ensuring you get maximum value...