Top tips for getting value from PR research projects
Research projects are a staple of many client PR campaigns, but they are also the marmite of the media industry so their success can’t always be guaranteed. Here at Spark we’d like to think we know a bit about successful research campaigns, so here are some top tips to ensuring you get maximum value...
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‘Life’s a glitch, then you die’
The Internet of Things (IoT) is one of the hottest trends in technology right now. The notion behind the buzzword essentially sees almost all of the objects we interact with on a daily basis connected and able to interact with each other. It’s an area that’s full of promise and a number of companies...
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Is your PR programme making people want to punch you in the face?
When I read Hubspot’s blog post about marketing clichés some rang more than a few bells – we try to avoid them but ‘best of breed’ sometimes slips through the net. PRs have always had to translate marketing speak into everyday language. We already run the risk of creating a ‘punch in the face’...
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The diverse skills required for working in tech PR
It’s that time of year again when students are finishing up with their final exams, and getting ready to join the ‘real world’. Many are considering their next move, and technology PR is a great industry for any graduate to consider. Our industry thrives off diversity – you don’t have to be a PR or...
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Knowing your aaS from your elbow
A little knowledge is a dangerous thing, and that holds true in technology PR as with other professions. Calling journalists and then not being able to explain what the client does or articulate why they should be writing about them is a definite no-no. Yet there are always cases mentioned of PRs p...
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