Advice for advancing your career in PR – one year on

In my first few months working at Spark Communications, I wrote a blog offering my initial advice to those starting their career in PR. Over a year on, I wanted to share what I’ve learnt.

1) Don’t be scared to ask

When I first joined the company, I was reticent to ask questions because I didn...

The death of the Yes Man: 4 times ‘no’ is the best answer in PR

In PR it can be really hard to say no to clients since, from your first Saturday job, the phrase ‘the customer is always right’ is drilled into you. However, as consultants we need to have the confidence to say no sometimes if we feel this would be the right course of action. For example, if a clien...

Securing an Interview in PR – Advice from a University Graduate

Graduates tend to think that the degree you get at University dictates the industry you get into. Speaking as someone with a degree in Television and Broadcasting, I can definitely vouch against that! I made my mind up in my third year of University that I wanted to go into PR and since then, I’ve l...

The importance of a tight PR sell-in process

Critical to the success of any PR announcement is a tight and persistent sell-in process.  Despite what journalists profess, unless you have a tight sell-in and follow-up process, you aren't going to get the desired results [jumps back to avoid objects thrown at her].  It simply isn't enough to just...

Tick the box or kick the bucket: getting tech PR surveys right

The headline-driven research survey is chief amongst the many weapons in the technology PR arsenal. Initially, it’s a great way for us to help our clients create a newsworthy story that will resonate well with the media and win that all-important coverage. It also creates more long-term advantages...