Tick the box or kick the bucket: getting tech PR surveys right

The headline-driven research survey is chief amongst the many weapons in the technology PR arsenal. Initially, it’s a great way for us to help our clients create a newsworthy story that will resonate well with the media and win that all-important coverage. It also creates more long-term advantages...

Should you be transparent in your communications?

More and more organisations are now conscious of being transparent in terms of how they run their business and who they do business with. Increasingly, this is becoming a significant PR exercise for some big tech companies who are being more transparent regarding their business activities.

Last ye...

Has there ever been a more perfect PR topic than the smartphone?

If you work in PR you get used to seeing the same themes cropping up year after year (cloud, anyone?), and while they are not quite old-hat for us PR bods, we are certainly becoming very well-versed in them indeed. What it means in reality is that a lot of people are talking about the same thing and...

PR vs. Journalism – Who’s the Enemy, Here?

There’s always a simmering tension between journalism and PR. At its best, the relationship should be mutually beneficial: PR offering journalists information and context that will help with their stories, while journalists can test the credibility of PR claims, pointing out any potential flaws in t...