Give your PR content a spring clean

Coverage volume in target media is only one box ticked in our list of what makes a good PR programme, communicating the client’s message is also very important to us at Spark and we spend a lot of effort educating ourselves on our clients’ business and developing stories that do just that.  We are p...

Placing News Hijacking in the Tech PR Budget – Part 2: Being a Web Explorer

Welcome back! In the last blog, we began looking at how to make the most of a news hijack. Once you know what’s happening, and what your client can say, you can begin to turn that into scorching coverage:

Explore the angles

For PR to work, it has to offer something to the journalist, as well as...

Placing News Hijacking in the Tech PR Budget – Part 1: The Knowledge

As an agency, one of the things Spark has prided ourselves on is our ability to hijack the news; i.e. spot a breaking news story and make sure that our client’s message is front-and-centre in all relevant coverage. For instance, a security client could hijack new threats or major breaches; a dat...

Top 5 Client PR Traits

Last week, we ran through some of the traits that successful tech PR pros need, but how about clients? The relationship between PR agency and client, be it a quick fling for a project or a marching down the aisle long-term retainer, is a two-way thing.

The best clients, and so those that are most...

Top 5 Tech PR Traits

Public Relations is a changeable beast. It encompasses anything and everything from media relations to event management, to content production and far more in-between. It also spans every industry and imaginable niche. Nowhere is this truer than in tech PR; where conceivably, on a daily basis...