PR vs. Journalism – Who’s the Enemy, Here?
There’s always a simmering tension between journalism and PR. At its best, the relationship should be mutually beneficial: PR offering journalists information and context that will help with their stories, while journalists can test the credibility of PR claims, pointing out any potential flaws in t...
Continue reading...The no-no’s of SEO
Despite being a twentysomething and working in the creative sector, I’ve only recently started understanding modern SEO techniques and their increasing relevance to PR. I first heard the term back in 2005, from a friend’s nerdy older brother. He was giving an explanation whilst also fixing my clappe...
Continue reading...
Top tips for getting value from PR research projects
Research projects are a staple of many client PR campaigns, but they are also the marmite of the media industry so their success can’t always be guaranteed. Here at Spark we’d like to think we know a bit about successful research campaigns, so here are some top tips to ensuring you get maximum value...
Continue reading...
‘Life’s a glitch, then you die’
The Internet of Things (IoT) is one of the hottest trends in technology right now. The notion behind the buzzword essentially sees almost all of the objects we interact with on a daily basis connected and able to interact with each other. It’s an area that’s full of promise and a number of companies...
Continue reading...
Is your PR programme making people want to punch you in the face?
When I read Hubspot’s blog post about marketing clichés some rang more than a few bells – we try to avoid them but ‘best of breed’ sometimes slips through the net. PRs have always had to translate marketing speak into everyday language. We already run the risk of creating a ‘punch in the face’...
Continue reading...