To meme or not to meme – It shouldn’t be a question

Social media can be an impressive tool in PR to spread your company’s message, but it can also be a bit of a minefield, as some companies now know too well. It doesn’t always pay to jump in just because a social media medium is currently popular or a news story goes viral.

A recent example I not...

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By Lauren

Imagine it is 2020 – what’s changed in Tech PR?

Part one was the love child of the clichés ‘kids today don’t know they are born’ and ‘don’t throw the baby out with the bath water.’ This post takes a crack at predicting what will happen in the next five years, looking twenty years ahead would be pointless and Back to the Future II does it far be...

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Hunting down tech PR feature opportunities

There are often times when clients don’t have any news themselves to discuss, but that shouldn’t be a barrier towards getting press coverage. Features are a crucial part of working a PR account and a great way to get a client’s message out.

Become a feature seeker

Our clients expect to appear in...

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