How to avoid a stormy brainstorm

With PR campaigns I think it’s fair to say that most of the time what we do is fairly prescriptive, we receive news from a client about an upcoming product, service or event they’d like us to promote, we choose the best medium to convey the message and then target the most important influencers to e...

Broadening your horizons in Tech PR isn’t just a benefit – it’s Papal decree

When Pope Francis stated that climate change was mostly man-made in June, the response was swift from a lot of quarters. From those supporting the church’s commitment to the environment and tackling inequality, to those who found the statement anathema to their own political position, to those who...

To meme or not to meme – It shouldn’t be a question

Social media can be an impressive tool in PR to spread your company’s message, but it can also be a bit of a minefield, as some companies now know too well. It doesn’t always pay to jump in just because a social media medium is currently popular or a news story goes viral.

A recent example I not...

Video and audio interview tips from journalist and broadcaster Stephen Pritchard

I recently spoke to journalist and broadcaster Stephen Pritchard. Having worked in the industry for over 20 years for media including the Financial Times and Guardian, he is well placed to give some very interesting views and tips on how to take part in interviews. 

Stephen works as a reporter a...

Imagine it is 2020 – what’s changed in Tech PR?

Part one was the love child of the clichés ‘kids today don’t know they are born’ and ‘don’t throw the baby out with the bath water.’ This post takes a crack at predicting what will happen in the next five years, looking twenty years ahead would be pointless and Back to the Future II does it far be...