Video and audio interview tips from journalist and broadcaster Stephen Pritchard

I recently spoke to journalist and broadcaster Stephen Pritchard. Having worked in the industry for over 20 years for media including the Financial Times and Guardian, he is well placed to give some very interesting views and tips on how to take part in interviews. 

Stephen works as a reporter a...

Imagine it is 2020 – what’s changed in Tech PR?

Part one was the love child of the clichés ‘kids today don’t know they are born’ and ‘don’t throw the baby out with the bath water.’ This post takes a crack at predicting what will happen in the next five years, looking twenty years ahead would be pointless and Back to the Future II does it far be...

Part 1 – Has Tech PR really changed that much in twenty years?

This blog post about PR in the ‘90s brought back memories of sitting on the floor frantically stuffing 150+ press releases into envelopes in time for the last post.  Without the wondrous tools that account executives now take for granted, making a clippings books involved learning scalpel skills t...

Hunting down tech PR feature opportunities

There are often times when clients don’t have any news themselves to discuss, but that shouldn’t be a barrier towards getting press coverage. Features are a crucial part of working a PR account and a great way to get a client’s message out.

Become a feature seeker

Our clients expect to appear in...

Getting a Rise: How to make the most of your PR at Infosec

Making an announcement, of any kind, at a major trade show is always a risky business, without the benefits of Tom Cruise. On the plus side, your prospective audience, both journalists, and potential customers, will be in one place and focused on the topic at hand – in Infosec’s case, security. On t...