By Tristan

To ping, or not to ping? That is the question

I suspect I’m not alone in occasionally wondering what the world of work was like before the advent of email. It’s strange to think that in the grand scheme of things, it wasn’t that long ago at all that email didn’t exist, so there are likely a lot of people out there who remember first-hand what...

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By Dom

Big in Japan: Turning Reams of Footage into PR Success

This year saw the greatest event in entertainment media history since the Independence Day teaser trailer campaign. TBS in Japan saw fit to broadcast an hour-long special on the UK, featuring a substantial contribution by yours truly. I won’t dwell on the actual content of the programme, although...

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Hello? Good PR is collaborative, not inauthentic

It recently emerged that Adele is no longer allowed to tweet without first running her tweets by her management team as a precaution against using Twitter while drunk. This got me thinking more generally about some of the key benefits of having outside help. Whether your customers are consumers (l...

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