Bouncing ideas around: Bubble football with journalists
At Spark, we are known for our close relationships with journalists. Far from soulless press release churning machines, we have human conversations while speaking about our clients, and love to get the chance to meet key contacts in person. Recently that manifested itself in somewhat unconventional...
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PR: Turning a negative into a positive
The ‘selfie bench’ is now a thing. Last month a local council managed to turn a pretty fundamental foul-up into a massive publicity generator. Fans of the popular seafront at Porthcawl were left flummoxed when the Council installed two benches facing toward the road rather than toward the scenic oc...
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Why the pursuit of progress isn’t always innovative
Over the last few decades, progress in the IT sector has been driven primarily by Moore’s Law: which states that overall computing power would double roughly every one and a half years and the cost drop. Indeed, 50 years later this has held true – to the point that modern computing chips now have so...
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PR Bots: Is AI After Our Jobs?
As we edge closer to a science fiction future of robots and artificial intelligence, the question on everyone’s lips has been: what will this mean for us mere mortals? Google’s developed AI recently beat the world champion at GO – a feat many thought would be far beyond the technology as it requir...
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The Internet of Things: What do journalists want to hear?
Every single member of our team at Spark interacts with the press on a regular basis, so forming long-term relationships with journalists plays a crucial role in the results we achieve for clients. I particularly enjoy taking the opportunity to catch up face-to-face, and last week was lucky enough t...
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