Aligning PR Strategy to Organisational Goals

One of the biggest challenges PR bods face when trying to demonstrate RoI to clients is that, typically, it is not a lead-generating activity. Unlike marketing, where you can see the click-throughs rolling in, it is much harder to determine if a lead has come from a certain piece of coverage or repo...

Top tips for writing a winning press release

Writing is the bread and butter of PR. A normal week’s writing can range from drafting a quick quote, penning a 5,000 word whitepaper, jotting an opinion article, or of course, scribing a press release. The press release is certainly one of the most frequent writing tasks and is a much-maligned tool...

My Wearable and Me

I decided to buy an Apple Watch about a month ago and have had various people ask me what it is like and whether it is worth buying.

It is worth mentioning at this point that I am a bit of an early adopter, so I didn’t have a killer feature in mind, I just wanted the watch for no particular reason...

Making sense of PR speak

Recently the below graphic has been doing the rounds in media and PR circles, re-stoking some debate about PR jargon.

Whether you are working in PR in-house or agency side, you often can’t avoid falling into the jargon trap from time-to-time – that’s not to say it is right!  So with that in mind h...

PR 101: Know your audience

I remember once being with a group of my brother’s friends and making an off the cuff quip that did not go down very well at all – the resulting feeling was embarrassment and confusion, why had it gone so wrong? Afterwards, my brother turned to me (with a slightly despairing chuckle) and told me sim...