By Alex

Making sense of PR speak

Recently the below graphic has been doing the rounds in media and PR circles, re-stoking some debate about PR jargon.

Whether you are working in PR in-house or agency side, you often can’t avoid falling into the jargon trap from time-to-time – that’s not to say it is right!  So with that in mind h...

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By Cathy

PR 101: Know your audience

I remember once being with a group of my brother’s friends and making an off the cuff quip that did not go down very well at all – the resulting feeling was embarrassment and confusion, why had it gone so wrong? Afterwards, my brother turned to me (with a slightly despairing chuckle) and told me sim...

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By Christopher

How to avoid a stormy brainstorm

With PR campaigns I think it’s fair to say that most of the time what we do is fairly prescriptive, we receive news from a client about an upcoming product, service or event they’d like us to promote, we choose the best medium to convey the message and then target the most important influencers to e...

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