What broadcast and online video can do for your brand
We can all remember at least one TV appearance that has gone horribly wrong. Paxman repeating the same question to an increasingly awkward Michael Howard. From the fictitious meltdown of Frank Underwood to the all-too-real Anderson and the Bee Gees, we all cringe at the idea of being embarrass...
Continue reading...Bouncing ideas around: Bubble football with journalists
At Spark, we are known for our close relationships with journalists. Far from soulless press release churning machines, we have human conversations while speaking about our clients, and love to get the chance to meet key contacts in person. Recently that manifested itself in somewhat unconventional...
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PR: Turning a negative into a positive
The ‘selfie bench’ is now a thing. Last month a local council managed to turn a pretty fundamental foul-up into a massive publicity generator. Fans of the popular seafront at Porthcawl were left flummoxed when the Council installed two benches facing toward the road rather than toward the scenic oc...
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Why the pursuit of progress isn’t always innovative
Over the last few decades, progress in the IT sector has been driven primarily by Moore’s Law: which states that overall computing power would double roughly every one and a half years and the cost drop. Indeed, 50 years later this has held true – to the point that modern computing chips now have so...
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PR Bots: Is AI After Our Jobs?
As we edge closer to a science fiction future of robots and artificial intelligence, the question on everyone’s lips has been: what will this mean for us mere mortals? Google’s developed AI recently beat the world champion at GO – a feat many thought would be far beyond the technology as it requir...
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