Is improved marketing measurement your New Year’s resolution?

In the old days technology PR was measured by the weight of the clippings book, the circulation and AVE (advertising value equivalent).  The good thing about AVE is that if you get a piece in a national newspaper, the ROI is a zillion times what the client spent.  One of the many bad things about AV...

Big in Japan: Turning Reams of Footage into PR Success

This year saw the greatest event in entertainment media history since the Independence Day teaser trailer campaign. TBS in Japan saw fit to broadcast an hour-long special on the UK, featuring a substantial contribution by yours truly. I won’t dwell on the actual content of the programme, although...

Hello? Good PR is collaborative, not inauthentic

It recently emerged that Adele is no longer allowed to tweet without first running her tweets by her management team as a precaution against using Twitter while drunk. This got me thinking more generally about some of the key benefits of having outside help. Whether your customers are consumers (l...

Interview with Banking Technology's Elliott Holley

I recently caught up with Banking Technology's Senior Staff Writer, Elliott Holley, to ask him a few questions about the publication and how PRs can work with him. 

In your own words, what is the purpose of Banking Technology and how do you see the title evolving in the next five years?

B...

Being the TalkTalk of the town… for all the wrong reasons

The old mantra of “all publicity is good publicity” has been proven to be wrong on countless occasions – bad publicity can sometimes be just that: bad. Yet what can make bad news even worse is if it’s handled poorly after the fact. While customers can often be forgiving of mistakes, they aren’t so g...