Being the TalkTalk of the town… for all the wrong reasons

The old mantra of “all publicity is good publicity” has been proven to be wrong on countless occasions – bad publicity can sometimes be just that: bad. Yet what can make bad news even worse is if it’s handled poorly after the fact. While customers can often be forgiving of mistakes, they aren’t so g...

Emulating the Ad Men can help

Anyone in consumer PR would have been delighted to see the recent headline from PR Week ‘Ad industry is ‘running scared’ from PR.’  This was said by the guy that created the John Lewis Christmas ads so I’d be confident that whatever he is scared of is pretty impressive!

He had a few criticisms t...

5 more useful mobile apps for tech PR

To coincide with me getting an iPhone 6s this week, I decided it was time to revisit the topic of mobile apps that can help you in tech PR.  My last post on the topic can be found here, which coincidentally was the last time I upgraded my phone, so expect my next mobile apps blog post in about 18...

Follow me, why won’t you follow me?

“I'm hoping to see the day, when my people can all relate…follow me, why don’t you follow me?” were the unforgettable lyrics to Aly-Us’ 1992 floor-filler ‘Follow me’. Who could have predicted that more than 20 years on, the message would be more relevant than it probably ever was?

While the impa...

Forget churnalism, great journalism is still what matters to PR

Over the past decade or so, the media industry has developed dramatically. Firstly, the advancement of technology has meant that it has become far easier for people to get online and consume information, than ever before. According to recent research by the United Nations agency that oversees inte...