Follow me, why won’t you follow me?

“I'm hoping to see the day, when my people can all relate…follow me, why don’t you follow me?” were the unforgettable lyrics to Aly-Us’ 1992 floor-filler ‘Follow me’. Who could have predicted that more than 20 years on, the message would be more relevant than it probably ever was?

While the impa...

Forget churnalism, great journalism is still what matters to PR

Over the past decade or so, the media industry has developed dramatically. Firstly, the advancement of technology has meant that it has become far easier for people to get online and consume information, than ever before. According to recent research by the United Nations agency that oversees inte...

Aligning PR Strategy to Organisational Goals

One of the biggest challenges PR bods face when trying to demonstrate RoI to clients is that, typically, it is not a lead-generating activity. Unlike marketing, where you can see the click-throughs rolling in, it is much harder to determine if a lead has come from a certain piece of coverage or repo...

Top tips for writing a winning press release

Writing is the bread and butter of PR. A normal week’s writing can range from drafting a quick quote, penning a 5,000 word whitepaper, jotting an opinion article, or of course, scribing a press release. The press release is certainly one of the most frequent writing tasks and is a much-maligned tool...

My Wearable and Me

I decided to buy an Apple Watch about a month ago and have had various people ask me what it is like and whether it is worth buying.

It is worth mentioning at this point that I am a bit of an early adopter, so I didn’t have a killer feature in mind, I just wanted the watch for no particular reason...