PR Bots: Is AI After Our Jobs?

As we edge closer to a science fiction future of robots and artificial intelligence, the question on everyone’s lips has been: what will this mean for us mere mortals? Google’s developed AI recently beat the world champion at GO – a feat many thought would be far beyond the technology as it requir...

The Internet of Things: What do journalists want to hear?

Every single member of our team at Spark interacts with the press on a regular basis, so forming long-term relationships with journalists plays a crucial role in the results we achieve for clients. I particularly enjoy taking the opportunity to catch up face-to-face, and last week was lucky enough t...

Making Sense of PR Speak – Part II

Last year, Alex wrote about the abundance of jargon that seems to find its way into considerable amounts of PR copy – with B2B PR being particularly afflicted by the jargon curse. With 2016 now firmly established, this is a good time to revisit the topic and have a look at some of the current phra...

PR across borders: Are we all on the same page?

Over the past few years, I’ve had the opportunity to work alongside PR agencies from around the world for my clients. As you’d expect, this always involves plenty of the day-to-day humdrum of co-ordinating a PR account across international borders – the conference calls, meetings, reports and the li...

Guest Post: Announcing the Sixth Annual Constellation SuperNova Awards

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. 

In its sixth year, the Constellation SuperNova Awards will recognize nine individuals who demonstrate true leadership in digital business through their application o...