Why I got into PR
Like many at Spark, I didn’t start my career in PR straight away. But unlike a large portion of the team, I wasn’t a recruiter either. Instead I began my working life as a fresh faced 19 year old in another industry people usually have misconceptions of – banking. An interesting choice for someone...
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Q&A with Tom Ball, CBR
As an agency we interact with the same publications pretty much every day and when a new journalist joins, we always want to get to know them and find out what makes them tick. Recently, I caught up with Tom Ball from Computer Business Review (CBR). He covers the cyber-security and fintech beats...
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The pros and cons of remote working in tech PR
Over the past few years, remote working has become a key part of the experience of working at Spark. Given that a lot of our work can be done anywhere we have access to a laptop, decent internet access and a steady supply of biscuits; it can be just as easy to work from home as it is to come into th...
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The value of PR – Do you judge with your head or your heart?
In common with every other industry, PR is embracing analytics with enthusiasm. Finally we can prove that we make a difference. We’ve gone from access to circulation figures and reader profiles (if we were lucky), to views, likes and shares of an individual story. Beyond that we also have a plethora...
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Why recruiters make good PRs
On the face of it, PR and recruitment may not seem particularly aligned as careers. However, here at Spark we have a sizeable, and growing, contingent of ex-recruiters that have made the transition to PR. In fact, almost one in five of our current employee base having been in recruitment at some sta...
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