Q&A with Nick Booth part 1
We caught up with freelance writer, Nick Booth, to get his take on the world of journalism and PR. Nick currently contributes to the likes of the Daily Mail, CIO Magazine, TechTarget, IoT Now and CityAM. Here is part one of our video Q&A, with part two to follow later this week.
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Getting more bang for your PESO
In the pre-content marketing age, our experience of paid media in b2b tech PR was largely a ‘colour separation’ fee which meant your press release would be published. Now, the lines between advertising, PR and marketing are dissolving rapidly. The Venn Diagram may eventually become a blob under th...
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In the not-so-bleak Midwinter: Making (and surviving) the Spark Christmas party
One Christmas tradition that Spark is always very keen to keep is the office Christmas party. Having worked at a number of places over the decades, I’m well aware that an office Christmas party doesn’t equal automatic joy and happiness for everyone involved. In an ideal world, it would look like t...
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Why I got into PR
Like many at Spark, I didn’t start my career in PR straight away. But unlike a large portion of the team, I wasn’t a recruiter either. Instead I began my working life as a fresh faced 19 year old in another industry people usually have misconceptions of – banking. An interesting choice for someone...
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Q&A with Tom Ball, CBR
As an agency we interact with the same publications pretty much every day and when a new journalist joins, we always want to get to know them and find out what makes them tick. Recently, I caught up with Tom Ball from Computer Business Review (CBR). He covers the cyber-security and fintech beats...
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