Welcome to the New Website and Brand Identity

Our new website is here. We practiced what we preach and did it properly - despite last year being our busiest year ever. It was an interesting experience to do some competitive analysis and then write our messaging and storyboards. It’s a regular occurrence for clients and is somehow harder when do...

Spark clients dominate The Times ‘Digital Transformation’ supplement

As you may know, The Times/Raconteur regularly publish a number of technology-focused supplements throughout the year. Last week was no different with the publication of its ‘Digital Transformation’ supplement. With the topic of digital transformation being much discussed by technology companies...

Couchbase appoints Spark Communications for Pan-European six figure brief to drive awareness and support the company’s rapid growth

Digital innovation and customer experience are two of the major industry buzzwords of the day which is why we are particularly excited to win Couchbase, a NoSQL database, as its customers are truly changing the way we all engage with companies by using data in innovative ways. We will be running a...

Bromium selects Spark Communications for six figure UK PR brief, global PR strategy and content

We are seeing a bit of a trend at the moment where more and more US companies are asking us, rather than a US agency, to lead their PR efforts globally.  That’s exactly what has happened with Bromium, who we’ve just added to our list of security clients. It’s a six-figure brief to look after UK PR...

Clearing The Air: Why Japan Is Lifting The Lid On Simpler Language

Clearing The Air: Why Japan Is Lifting The Lid On Simpler Language

In PR, we’re (ideally) taught early on that clarity is everything. In that light, the announcement by Japanese toilet seat manufacturers that they’re standardising control icon, which has been seen in some quarters as an amusing...